Higo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 795

SWOT Analysis of Higo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Higo Bank

Parent Company

Higo Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Highly focused and customer centric bank in Japan



Consumer, corporate and private banking

Target Group

HNIs, Individuals, Businesses, SMEs


Bank known for its quality of service in Japan

SWOT Analysis


1. Asset base and deposits of the bank are strong

2. Strong presence in Japan and spread out services and operations
3. One of the top 10 banks in Japan
4. More than 100 branches

5. Focused operations in Japan


1. No international presence
2. Limited use of technology in banking
3. Limitations of geography even within Japan


1. Organic and inorganic growth in Japan
2. Strategic tie-ups with foreign entities


1. Contracting Japanese economy
2. Reduced banking demand in Japan
3. Intense competition



1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata Shiawase Bank

The table above concludes the Higo Bank SWOT analysis along with its marketing and brand parameters.


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