Jyske Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2293

SWOT Analysis of Jyske Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jyske Bank

Parent Company

Jyske Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Gør en forskel (Makes a difference)


It is among the top 3 banks in Denmark



Private banking, corporate and consumer banking

Target Group

HNIs, Businesses, SMEs


A strong Danish bank which makes a difference for the customer

SWOT Analysis


1. Third largest Danish bank in terms of market share
2. Has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, and Switzerland
3. Aggressive acquisition of other banks in the past
4. Strong presence in International markets

5. Has nearly 4,000 employees


1. High risk exposure as dependent only on Denmark
2. Increasing level of NPAs is a concern
3. Exposure to PIIGS economies in Europe


1. Operations in less risky economies of Asia
2. Decreasing exposure to Europe


1. Eurozone crisis can worsen things for the bank
2. Risk of sovereign default

3. Liquidity issues might arise in future



1. Danske Bank

2. Nordea

3. Syd Bank

4. FIH Erhversbank

5. Nykredit Bank

6. Spar Nord Bank

7. Roskilde Bank

The table above concludes the Jyske Bank SWOT analysis along with its marketing and brand parameters.


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