Jyske Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2885

SWOT Analysis of Jyske Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jyske Bank

Parent Company

Jyske Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Gør en forskel (Makes a difference)


It is among the top 3 banks in Denmark

Jyske Bank STP


Private banking, corporate and consumer banking

Target Group

HNIs, Businesses, SMEs


A strong Danish bank which makes a difference for the customer

Jyske Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jyske Bank. Strengths are:

1. Third largest Danish bank in terms of market share
2. Has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, and Switzerland
3. Aggressive acquisition of other banks in the past
4. Strong presence in International markets

5. Has nearly 4,000 employees


Here are the weaknesses of Jyske Bank :

1. High risk exposure as dependent only on Denmark
2. Increasing level of NPAs is a concern
3. Exposure to PIIGS economies in Europe


Following are the Opportunities of Jyske Bank :

1. Operations in less risky economies of Asia
2. Decreasing exposure to Europe


The threats of Jyske Bank are as mentioned :

1. Eurozone crisis can worsen things for the bank
2. Risk of sovereign default

3. Liquidity issues might arise in future

Jyske Bank Competition


Below are the 7 main Jyske Bank competitors :

1. Danske Bank

2. Nordea

3. Syd Bank

4. FIH Erhversbank

5. Nykredit Bank

6. Spar Nord Bank

7. Roskilde Bank

The brandguide table above concludes the Jyske Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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