Jyske Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Jyske Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Jyske Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jyske Bank to benchmark its business & performance as compared to the competitors, and make strategic improvements. Jyske Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Jyske Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Jyske Bank SWOT Analysis:

SWOT Analysis of Jyske Bank

For Jyske Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Jyske Bank Strengths

The strengths of Jyske Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Jyske Bank :

1. Third largest Danish bank in terms of market share
2. Has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, and Switzerland
3. Aggressive acquisition of other banks in the past
4. Strong presence in International markets

5. Has nearly 4,000 employees

Jyske Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jyske Bank SWOT Analysis:

1. High risk exposure as dependent only on Denmark
2. Increasing level of NPAs is a concern
3. Exposure to PIIGS economies in Europe

Jyske Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jyske Bank SWOT Analysis:

1. Operations in less risky economies of Asia
2. Decreasing exposure to Europe

Jyske Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jyske Bank are as mentioned:

1. Eurozone crisis can worsen things for the bank
2. Risk of sovereign default

3. Liquidity issues might arise in future

Jyske Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Jyske Bank:

1. Danske Bank

2. Nordea

3. Syd Bank

4. FIH Erhversbank

5. Nykredit Bank

6. Spar Nord Bank

7. Roskilde Bank

Hence this concludes the Jyske Bank SWOT analysis.

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About Jyske Bank

Jyske Bank Overview
Parent Company

Jyske Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Gør en forskel (Makes a difference)


It is among the top 3 banks in Denmark

Jyske Bank STP

Private banking, corporate and consumer banking

Target Market

HNIs, Businesses, SMEs


A strong Danish bank which makes a difference for the customer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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