Jyske Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Jyske Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Jyske Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jyske Bank to benchmark its business & performance as compared to the competitors. Jyske Bank is one of the leading brands in the banking & financial services sector.

The table below lists the Jyske Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jyske Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Jyske Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jyske Bank Brand Analysis
Parent Company

Jyske Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Gør en forskel (Makes a difference)


It is among the top 3 banks in Denmark

Jyske Bank STP

Private banking, corporate and consumer banking

Target Group

HNIs, Businesses, SMEs


A strong Danish bank which makes a difference for the customer

SWOT Analysis of Jyske Bank
Jyske Bank Strengths

Below are the Strengths in the SWOT Analysis of Jyske Bank:

1. Third largest Danish bank in terms of market share
2. Has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, and Switzerland
3. Aggressive acquisition of other banks in the past
4. Strong presence in International markets

5. Has nearly 4,000 employees

Jyske Bank Weaknesses

Here are the weaknesses in the Jyske Bank SWOT Analysis:

1. High risk exposure as dependent only on Denmark
2. Increasing level of NPAs is a concern
3. Exposure to PIIGS economies in Europe

Jyske Bank Opportunities

Following are the Opportunities in Jyske Bank SWOT Analysis:

1. Operations in less risky economies of Asia
2. Decreasing exposure to Europe

Jyske Bank Threats

The threats in the SWOT Analysis of Jyske Bank are as mentioned:

1. Eurozone crisis can worsen things for the bank
2. Risk of sovereign default

3. Liquidity issues might arise in future


Jyske Bank Competitors

Below are the top 7 competitors of Jyske Bank:

1. Danske Bank

2. Nordea

3. Syd Bank

4. FIH Erhversbank

5. Nykredit Bank

6. Spar Nord Bank

7. Roskilde Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jyske Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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