SWOT Analysis of Jyske Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Jyske Bank |
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Parent Company |
Jyske Bank |
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Category |
Regional Banks |
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Sector |
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Tagline/ Slogan |
Gør en forskel (Makes a difference) |
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USP |
It is among the top 3 banks in Denmark |
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Jyske Bank STP |
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Segment |
Private banking, corporate and consumer banking |
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Target Group |
HNIs, Businesses, SMEs |
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Positioning |
A strong Danish bank which makes a difference for the customer |
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Jyske Bank SWOT Analysis |
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Strengths |
1. Third largest Danish bank in terms of market share 5. Has nearly 4,000 employees |
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Weaknesses |
1. High risk exposure as dependent only on Denmark |
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Opportunities |
1. Operations in less risky economies of Asia |
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Threats |
1. Eurozone crisis can worsen things for the bank 3. Liquidity issues might arise in future |
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Jyske Bank Competition |
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Competitors |
1. Danske Bank 2. Nordea 3. Syd Bank 4. FIH Erhversbank 5. Nykredit Bank 6. Spar Nord Bank 7. Roskilde Bank |
The brandguide table above concludes the Jyske Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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