Jyske Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2707
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SWOT Analysis of Jyske Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jyske Bank

Parent Company

Jyske Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Gør en forskel (Makes a difference)

USP

It is among the top 3 banks in Denmark

Jyske Bank STP

Segment

Private banking, corporate and consumer banking

Target Group

HNIs, Businesses, SMEs

Positioning

A strong Danish bank which makes a difference for the customer

Jyske Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jyske Bank :

1. Third largest Danish bank in terms of market share
2. Has offices, branches, or subsidiaries in Denmark, France, Germany, Gibraltar, the Netherlands, and Switzerland
3. Aggressive acquisition of other banks in the past
4. Strong presence in International markets

5. Has nearly 4,000 employees

Weaknesses

1. High risk exposure as dependent only on Denmark
2. Increasing level of NPAs is a concern
3. Exposure to PIIGS economies in Europe

Opportunities

1. Operations in less risky economies of Asia
2. Decreasing exposure to Europe

Threats

1. Eurozone crisis can worsen things for the bank
2. Risk of sovereign default

3. Liquidity issues might arise in future

Jyske Bank Competition

Competitors

Below are the 7 main Jyske Bank competitors :

1. Danske Bank

2. Nordea

3. Syd Bank

4. FIH Erhversbank

5. Nykredit Bank

6. Spar Nord Bank

7. Roskilde Bank


The brandguide table above concludes the Jyske Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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