Senshu Ikeda Holdings SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 837

SWOT Analysis of Senshu Ikeda Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Senshu Ikeda Holdings

Parent Company

Senshu Ikeda Holdings


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Bank that can satisfy all the banking needs at one place



Corporate banking and retail banking

Target Group

Businesses, SMEs, individuals, HNIs


New age bank with advanced facilities

SWOT Analysis


1. Integration with other banks in Japan
2. A high number of subsidiaries in Japan
3. High customer loyalty
4. Good brand image in Japan

5. High brand recall compared to other banks

6. Strong capital base and financial position in Japan


1. Insufficient branch network
2. No international presence
3. Too restrictive in policies about banking and lending


1. Acquisition of other sick banks in Japan
2. Overseas expansion


1. Contracting economy of Japan
2. Intense competition from local and foreign banks



1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata Shiawase Bank

The table above concludes the Senshu Ikeda Holdings SWOT analysis along with its marketing and brand parameters.


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