Senshu Ikeda Holdings SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1032

SWOT Analysis of Senshu Ikeda Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Senshu Ikeda Holdings

Parent Company

Senshu Ikeda Holdings


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Bank that can satisfy all the banking needs at one place

Senshu Ikeda Holdings STP


Corporate banking and retail banking

Target Group

Businesses, SMEs, individuals, HNIs


New age bank with advanced facilities

Senshu Ikeda Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Senshu Ikeda Holdings :

1. Integration with other banks in Japan
2. A high number of subsidiaries in Japan
3. High customer loyalty
4. Good brand image in Japan

5. High brand recall compared to other banks

6. Strong capital base and financial position in Japan


1. Insufficient branch network
2. No international presence
3. Too restrictive in policies about banking and lending


1. Acquisition of other sick banks in Japan
2. Overseas expansion


1. Contracting economy of Japan
2. Intense competition from local and foreign banks

Senshu Ikeda Holdings Competition


Below are the 6 main Senshu Ikeda Holdings competitors :

1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata Shiawase Bank

The brandguide table above concludes the Senshu Ikeda Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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