San-In Godo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1295

SWOT Analysis of San-In Godo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

San-In Godo Bank

Parent Company

San-In Godo Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



One of the oldest and traditional Japanese bank



Consumer banking and corporate banking

Target Group

Individuals and businesses in need of financial services, SMEs


Bank focused on its geography and specific area of operations

SWOT Analysis


1. Provides banking services in the Tottori and Shimane prefectures
2. Also serves the Sanyo and Hyogo regions
3. More than 100 branches
4. A large number subsidiaries of the bank

5. A few international branches


1. Very limited presence in Japan
2. Limited international brand
3. No global recognition and tie-ups


1. Expansion within Japan
2. Acquisition of other banks in Japan
3. Opening branches in Asian economies


1. Japanese economy undergoing contraction
2. Reducing demand for Banking services in Japan



1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

The table above concludes the San-In Godo Bank SWOT analysis along with its marketing and brand parameters.


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