San-In Godo Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1533

SWOT Analysis of San-In Godo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

San-In Godo Bank

Parent Company

San-In Godo Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan



One of the oldest and traditional Japanese bank

San-In Godo Bank STP


Consumer banking and corporate banking

Target Group

Individuals and businesses in need of financial services, SMEs


Bank focused on its geography and specific area of operations

San-In Godo Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of San-In Godo Bank. Strengths are:

1. Provides banking services in the Tottori and Shimane prefectures
2. Also serves the Sanyo and Hyogo regions
3. More than 100 branches
4. A large number subsidiaries of the bank

5. A few international branches


Here are the weaknesses of San-In Godo Bank :

1. Very limited presence in Japan
2. Limited international brand
3. No global recognition and tie-ups


Following are the Opportunities of San-In Godo Bank :

1. Expansion within Japan
2. Acquisition of other banks in Japan
3. Opening branches in Asian economies


The threats of San-In Godo Bank are as mentioned :

1. Japanese economy undergoing contraction
2. Reducing demand for Banking services in Japan

San-In Godo Bank Competition


Below are the 5 main San-In Godo Bank competitors :

1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

The brandguide table above concludes the San-In Godo Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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