Musashino Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 789

SWOT Analysis of Musashino Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Musashino Bank

Parent Company

Musashino Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Bank with financial solutions to all kinds of needs



Corporate, consumer, private banking

Target Group

SMEs, Individuals, HNIs, Businesses


Bank with advanced technology and wide footprint in Japan

SWOT Analysis


1. More than 90 branches in Japan
2. A wide number subsidiaries across Japan
3. Wide ATM network and over 2500 emplyees
4. Better quality of service and customer experience

5. Outperformed stock market in the recent past


1. No international brand
2. Limited brand recall compared to international leaders
3. High level of NPAs compared to other banks


1. Expansion within Japan (organic and inorganic)

2. Acquisition of other banks in Japan

3. Opening branches in Asian economies


1. Japanese economy undergoing contraction

2. Reducing demand for Banking services in Japan



1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata ShiawaseBankz

The table above concludes the Musashino Bank SWOT analysis along with its marketing and brand parameters.


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