St.Galler Kantonalbank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1025

SWOT Analysis of St.Galler Kantonalbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

St.Galler Kantonalbank

Parent Company

St. Galler Kantonalbank


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Universal banking

St.Galler Kantonalbank STP


Consumer banking, corporate banking

Target Group

HNIs, large businesses


Traditional Swiss bank

St.Galler Kantonalbank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of St.Galler Kantonalbank :

1. One of the top largest cantonal bank in Switzerland
2. Strong financial position and strong assets base
3. Employee base of 1,100+ employees
4. Consistent year on year profits

5. Good visibility and presence in Switzerland


1. Present only in Switzerland and also has lesser market share
2. No international branding and presence


1. Expansion in other developed and Asian economies
2. Focus on branding and marketing activities


1. Exposure to PIIGS countries in Europe
2. Internal competition in Switzerland
3. ECB regulations that are expected to change in near future

St.Galler Kantonalbank Competition


Below are the 7 main St.Galler Kantonalbank competitors :


2. Credit Suisse AG

3. Swiss National Bank

4. Raiffeisen bank

5. ZürcherKantonalbank


7. BNP Paribas

The brandguide table above concludes the St.Galler Kantonalbank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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