St.Galler Kantonalbank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 958
Advertisements

SWOT Analysis of St.Galler Kantonalbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

St.Galler Kantonalbank

Parent Company

St. Galler Kantonalbank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Universal banking

St.Galler Kantonalbank STP

Segment

Consumer banking, corporate banking

Target Group

HNIs, large businesses

Positioning

Traditional Swiss bank

St.Galler Kantonalbank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of St.Galler Kantonalbank :

1. One of the top largest cantonal bank in Switzerland
2. Strong financial position and strong assets base
3. Employee base of 1,100+ employees
4. Consistent year on year profits

5. Good visibility and presence in Switzerland

Weaknesses

1. Present only in Switzerland and also has lesser market share
2. No international branding and presence

Opportunities

1. Expansion in other developed and Asian economies
2. Focus on branding and marketing activities

Threats

1. Exposure to PIIGS countries in Europe
2. Internal competition in Switzerland
3. ECB regulations that are expected to change in near future

St.Galler Kantonalbank Competition

Competitors

Below are the 7 main St.Galler Kantonalbank competitors :

1. UBS AG

2. Credit Suisse AG

3. Swiss National Bank

4. Raiffeisen bank

5. ZürcherKantonalbank

6. HSBC

7. BNP Paribas


The brandguide table above concludes the St.Galler Kantonalbank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to St.Galler Kantonalbank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: