SpareBank 1 SR Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1165

SWOT Analysis of SpareBank 1 SR Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SpareBank1 SR Bank

Parent Company

SpareBank 1 SR Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Know that we are there


One of the oldest and largest banks in Norway

SpareBank 1 SR Bank STP


Private banking, Business banking

Target Group

HNIs, Individuals, businesses


Bank of a modern world

SpareBank 1 SR Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SpareBank 1 SR Bank :

1. The largest savings bank in Norway
2. 50+ branch offices in 26 municipalities across the geography
3. It has 250,000 private and 40,000 institutional customers
4. Strong asset base and financial position

5. One of Norway's top ten largest bank


1.Limited international presence
2.Less aggressive growth or expansion plans


1. Expansion in other countries
2. Introduction of Universal banking facilities

3. Tie-ups and associations with global banks


1. Exposure to European countries
2. Lack in demand for banking services
3. Increasing level of NPAs

SpareBank 1 SR Bank Competition


Below are the 5 main SpareBank 1 SR Bank competitors :

1. Spare Bank 1 Nord-Norge

2.Arendal og Omegns Sparekasse

3.Cultura Sparebank

4.Eidsberg Sparebank

5.Grong Sparebank

The brandguide table above concludes the SpareBank 1 SR Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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