Sydbank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1457

SWOT Analysis of Sydbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Regional Banks


Banking & Financial Services

Tagline/ Slogan

Hvadkan vi gøre for dig? (What can we do for you?)


Personalized/customized banking experience

Sydbank STP


Retail, commercial and private banking

Target Group

Individuals, businesses, HNIs


Premium bank with high-tech services

Sydbank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sydbank. Strengths are:

1. One of Denmark's top five largest bank
2. Brand presence in Denmark is quite strong
3. Strong financial position and good asset base
4. Employee base of 2,200+ employees

5. Strong growth in the past in Denmark


Here are the weaknesses of Sydbank :

1. No significant international presence
2. Does not offer full range of banking services
3.Market share is limited compared to leading banks


Following are the Opportunities of Sydbank :

1. Expansion in other countries
2. Introduction of more banking arms especially in corporate banking

3. Global tieups and collaborative associations


The threats of Sydbank are as mentioned :

1. Eurozone crisis has already affected the bank and is likely to amplify its effect
2. Intense competition from international banks

Sydbank Competition


Below are the 6 main Sydbank competitors :


2.Danske Bank


4.Saxo Bank

5.ABN AMRO Bank Denmark

6.Jyske Bank

The brandguide table above concludes the Sydbank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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