Kagoshima Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 985

SWOT Analysis of Kagoshima Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kagoshima Bank

Parent Company

Kagoshima Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Bank for customers looking for banking services in Kagoshima

Kagoshima Bank STP


Traditional consumer banking and corporate banking

Target Group

Individuals, SMEs, businesses, HNIs


Traditional bank with international presence

Kagoshima Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kagoshima Bank :

1. More than 350 branches
2. Global Presence in over 30 countries through associations and tie-ups
3. Around 160 branches in Japan
4. A no. of subsidiaries which work in banking and other services

5. Strong financial position in Japan


1. Focused geographical operations
2. Lack of branding activities on global front


1. International acquisitions and expansions
2. Introduction of high tech services in banking
3. Organic and inorganic growth within Japan


1. Intense competition
2. Reducing demand for banking in Japan
3.Contracting Japanese economy

Kagoshima Bank Competition


Below are the 6 main Kagoshima Bank competitors :

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6.Shinsei Bank

The brandguide table above concludes the Kagoshima Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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