Busan Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1339

SWOT Analysis of Busan Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Busan Bank

Parent Company

Busan Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Established in 1960's to facilitate the regional economy in Korea



Retail banking, Corporate banking, Forex services

Target Group

Individuals, businesses, forex players


A truly Korean bank with focused operations

SWOT Analysis


1. Major player in the Korean banking industry
2. Nearly 250 branches in Korea
3. Employee base of around 3300
4. Main shareholders include some of the big companies in Korea

5. Good presence offering various banking services


1.Very little international presence and tie-ups
2.Limited branding activities
3.Do not provide all types of banking services compared to global leaders


1. Introduction of new banking services
2. Proper use of technology
3. Expansion in Asian economies


1. Sluggish growth of Korean banking industry
2. Intense competition from other banks



1.Kookmin Bank

2.Nonghyup Bank

3.Shinhan Financial Group

4.Hana Financial Group

5.Korea Exchange Bank

6.Woori Financial Group

The table above concludes the Busan Bank SWOT analysis along with its marketing and brand parameters.


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