Akita Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1292

SWOT Analysis of Akita Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Akita Bank

Parent Company

Akita Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Traditional bank in Japan



Consumer and corporate banking

Target Group

Individuals and businesses in need of financial services


Bank focussed on Akita prefecture in Japan

SWOT Analysis


1. Strong financial position with a good Assets base
2. Employee base of around 1,500+

3. Over 100+ branches spread across the country

4. It is Member of Regional Banks Association of Japan

5. Wide ATM network increasing its reach and penetration


1.No international presence
2. Too focused on one geographical area in Japan
3.Less aggressive expansion plans


1. Expansion within Japan
2. Acquisition of other sick banks

3. Global tie-ups to increase global presence


1. Contracting Japanese economy
2. Reducing demand for banking services in Japan
3. Increasing competition from foreign players



1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6.Shinsei Bank

The table above concludes the Akita Bank SWOT analysis along with its marketing and brand parameters.


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