Akita Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1769

SWOT analysis of Akita Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Akita Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Akita Bank to benchmark its business & performance as compared to the competitors and industry. Akita Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Akita Bank competitors and elaborates Akita Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Akita Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Akita Bank Brand Analysis
Parent Company

Akita Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Traditional bank in Japan

Akita Bank STP
Segment

Consumer and corporate banking

Target Group

Individuals and businesses in need of financial services

Positioning

Bank focussed on Akita prefecture in Japan

Akita Bank SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Akita Bank. Strengths are:

1. Strong financial position with a good Assets base
2. Employee base of around 1,500+

3. Over 100+ branches spread across the country

4. It is Member of Regional Banks Association of Japan

5. Wide ATM network increasing its reach and penetration

Weaknesses

Here are the weaknesses in the Akita Bank SWOT Analysis:

1.No international presence
2. Too focused on one geographical area in Japan
3.Less aggressive expansion plans

Opportunities

Following are the Opportunities in Akita Bank SWOT Analysis:

1. Expansion within Japan
2. Acquisition of other sick banks

3. Global tie-ups to increase global presence

Threats

The threats in the SWOT Analysis of Akita Bank are as mentioned:

1. Contracting Japanese economy
2. Reducing demand for banking services in Japan
3. Increasing competition from foreign players

Akita Bank Competition
Competitors

Below are the top 6 Akita Bank competitors:

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6.Shinsei Bank

The brandguide table above concludes the Akita Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Akita Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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