Banco de Valencia SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1075

SWOT Analysis of Banco de Valencia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco de Valencia

Parent Company

Banco de Valencia


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Bank that provides special services to young TG



Consumer banking, Corporate banking, Investment banking

Target Group

Individuals, HNIs, Businesses, funds


Bank with differential services

SWOT Analysis


1. Around 350 branches in Spain
2. One of the top 10largest bank in Spain
3. International presence in neighboring European countries
4. Good branding activities in the past

5. Use of technology in banking services


1. Failure to meet capital adequacy ratios in the past
2. Lesser market share compared to industry leaders
3. High level of NPAs is a concern


1. Reduced exposure to Europe
2. Entering into less riskier Asian market


1. Exposure to other Eurozone crisis affected countries
2. Adverse economic conditions of Spain





3.BancoFinanciero y de Ahorros (BFA)

4.Banco Mare Nostrum (BMN)

5.Bank of Spain (Banco de España)

6.Banco Popular Español

7.Banco Sabadell

The table above concludes the Banco de Valencia SWOT analysis along with its marketing and brand parameters.


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