Bank of Queensland SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1731

SWOT Analysis of Bank of Queensland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Queensland

Parent Company

Bank of Queensland


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Bank different, Your own personal bank


Best customer service in Australia



Consumer banking, Business banking

Target Group

HNIs, Individuals, businesses


Bank that puts the customers at top

SWOT Analysis


1. Strong financial position and goodAsset base
2. One of the oldest banks in Australia
3. Nearly 300 branches spread across the country

4. Customers base of around 650,000+ customers

5. High customer satisfaction rate

6. Excellent use of technology in banking

7. Aggressive growth and acquisitions


1.Alleged Involvement in storm financial scam
2. Branches are run by Owner-Managers which dilutes the central control

3. Very little international presence


1. Eurozone crisis has diverted investors to other countries
2. Australia is one of the few developed economies that are stable and growing at a stable pace

3. Global tie-ups and associations


1. Intense competition from international banks

2. Very small increase in demand for banking services in Australia



1. Commonwealth Bank of Australia

2. National Australia Bank Limited

3. Westpac Banking Corporation

4. Australia and New Zealand Banking Group Limited

5. St.George Bank Limited

6. Bank of Western Australia Ltd

The table above concludes the Bank of Queensland SWOT analysis along with its marketing and brand parameters.


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