Yachiyo Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1179

SWOT Analysis of Yachiyo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yachiyo Bank

Parent Company

Yachiyo Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan



One of the oldest Japanese financial institutions

Yachiyo Bank STP


Corporate banking, consumer banking, supporting services

Target Group

HNIs, Individuals, Businesses,


Local Japanese regional bank

Yachiyo Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yachiyo Bank :

1. Employee base of more than 800 employees
2. The bank has 5 subsidiaries which enhances its brand reputation
3. Good assets base and strong financial position

4. Good services provided to customers


1. Relatively, smaller branch network
2. Lack of technology in banking
3. Not much branding or marketing activities


1. Acquisition of other small banks in Japan
2. Rising Yen can boost forex performance of Japanese banks


1. Contraction of Japanese economy is a concern

2. Sluggish demand for banking in Japan

Yachiyo Bank Competition


Below are the 6 main Yachiyo Bank competitors :

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Shinsei Bank

The brandguide table above concludes the Yachiyo Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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