Laurentian Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1314
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SWOT Analysis of Laurentian Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Laurentian Bank

Parent Company

Laurentian Group Corporation

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Bank that provides all kinds of financial services

Laurentian Bank STP

Segment

Personal banking, Commercial banking, Laurentian banking, Private banking

Target Group

HNIs, Individuals, Businesses, SMEs in need of financial services

Positioning

One of the oldest banks in Canada

Laurentian Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Laurentian Bank :

1. Personalized banking experience for the customers
2. 150+ bank branches, 30+ commercial banking centers and 15 brokerage offices
3. Employee base of more than 3,000

4. Net income is a good financial indicator
5. Aggressive mergers in the past

6. Member of the Canadian Bankers Association (CBA) and registered member with the Canada Deposit Insurance Corporation (CDIC)

Weaknesses

1. Limited presence in Canada
2. Comparatively, not very advanced banking facilities technology wise
3. Limited presence in other countries

Opportunities

1. Acquisition of other banks in Canada
2. Technological changes in the banking infrastructure

Threats

1. Pace of growth of Canadian economy might slow down due to global recession
2. Stagnant demand for banking in Canada for past few years
3. Intense competition from other local players

Laurentian Bank Competition

Competitors

Below are the 6 main Laurentian Bank competitors :

1. Canadian Tire Bank

2. Canadian Western Bank

3. First Nations Bank of Canada

4. General Bank of Canada

5. Jameson Bank

6. National Bank of Canada


The brandguide table above concludes the Laurentian Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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