Laurentian Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1092

SWOT Analysis of Laurentian Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Laurentian Bank

Parent Company

Laurentian Group Corporation


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Bank that provides all kinds of financial services



Personal banking, Commercial banking, Laurentian banking, Private banking

Target Group

HNIs, Individuals, Businesses, SMEs in need of financial services


One of the oldest banks in Canada

SWOT Analysis


1. Personalized banking experience for the customers
2. 150+ bank branches, 30+ commercial banking centers and 15 brokerage offices
3. Employee base of more than 3,000

4. Net income is a good financial indicator
5. Aggressive mergers in the past

6. Member of the Canadian Bankers Association (CBA) and registered member with the Canada Deposit Insurance Corporation (CDIC)


1. Limited presence in Canada
2. Comparatively, not very advanced banking facilities technology wise
3. Limited presence in other countries


1. Acquisition of other banks in Canada
2. Technological changes in the banking infrastructure


1. Pace of growth of Canadian economy might slow down due to global recession
2. Stagnant demand for banking in Canada for past few years
3. Intense competition from other local players



1. Canadian Tire Bank

2. Canadian Western Bank

3. First Nations Bank of Canada

4. General Bank of Canada

5. Jameson Bank

6. National Bank of Canada

The table above concludes the Laurentian Bank SWOT analysis along with its marketing and brand parameters.


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