Laurentian Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1385

SWOT Analysis of Laurentian Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Laurentian Bank

Parent Company

Laurentian Group Corporation


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Bank that provides all kinds of financial services

Laurentian Bank STP


Personal banking, Commercial banking, Laurentian banking, Private banking

Target Group

HNIs, Individuals, Businesses, SMEs in need of financial services


One of the oldest banks in Canada

Laurentian Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Laurentian Bank :

1. Personalized banking experience for the customers
2. 150+ bank branches, 30+ commercial banking centers and 15 brokerage offices
3. Employee base of more than 3,000

4. Net income is a good financial indicator
5. Aggressive mergers in the past

6. Member of the Canadian Bankers Association (CBA) and registered member with the Canada Deposit Insurance Corporation (CDIC)


1. Limited presence in Canada
2. Comparatively, not very advanced banking facilities technology wise
3. Limited presence in other countries


1. Acquisition of other banks in Canada
2. Technological changes in the banking infrastructure


1. Pace of growth of Canadian economy might slow down due to global recession
2. Stagnant demand for banking in Canada for past few years
3. Intense competition from other local players

Laurentian Bank Competition


Below are the 6 main Laurentian Bank competitors :

1. Canadian Tire Bank

2. Canadian Western Bank

3. First Nations Bank of Canada

4. General Bank of Canada

5. Jameson Bank

6. National Bank of Canada

The brandguide table above concludes the Laurentian Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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