Banesco Banco SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1516

SWOT Analysis of Banesco Banco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banesco Banco

Parent Company

Banesco Banco


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Universal bank


One of the first Venezuelan banks holding only Venezuelan capital



Consumer, corporate and investment banking

Target Group

Individuals, HNIs, businesses, SMEs, funds


A comprehensive financial services organization dedicated to meeting the needs of customers

SWOT Analysis


1.One of  Venezuela’s largest bank, with a significant market share
2. More than 400 branches in all parts of Venezuela
3. Has shown better stock market performance than peers
4. Good assets base and strong financial position

5. Employee base of more than 7500 employees


1. Not much international presence
2. Low brand recall compared to peers


1. Expansion in other countries
2. Overseas acquisition


1. Exposure to Eurozone can affect future performance
2. Intense competition from local and foreign banks



1. Banco Mercantil
2. Banco Occidental de Descuento
3. Banco de Venezuela

4. BBVA Banco Provincial

The table above concludes the Banesco Banco SWOT analysis along with its marketing and brand parameters.


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