Aomori Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1157

SWOT Analysis of Aomori Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aomori Bank

Parent Company

Aomori Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Japanese regional bank headquartered in Aomori, Aomori Prefecture



Retail Banking, Payday advance, Mortgages, Consumer Finance,

Investment Banking

Target Group

Individuals and businesses in need of financial services


Local bank of Aomori

SWOT Analysis


1. Assets more than 2000 billion yen
2. Employee base of more than 1400 employees
3. Aggressive mergers in the past

4. Strong financial position and reputation among competitors


1.Comparitively, limited presence in Japan
2. Very few branding and marketing activities


1. Aggressive acquisition of other banks in Japan
2. Focus on brand building and changing local positioning of the bank


1. Rising level of NPAs of the bank and industry
2. Japanese economy undergoing contraction

3. Reducing demand for Banking services in Japan



1. Ashikaga Bank

2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank

4. Shinsei Bank.

5. Sumitomo Mitsui Banking Corporation (SMBC)

6. Yamagata Shiawase Bankz

The table above concludes the Aomori Bank SWOT analysis along with its marketing and brand parameters.


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