Cathay Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1464

SWOT Analysis of Cathay Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cathay Financial

Parent Company

Cathay Financial Holding Co., Ltd Competition


Health care


Life insurance

Tagline/ Slogan

Customers First, Excellence always


Dedicating to the policyholders and the public with the spirit of "Achieving the best results with a full heart"



Life and health insurance

Target Group

individual and group life, accident, and health insurance


providing quality services with the expectation to be the "Life Partner" of the public.

SWOT Analysis


1. One of the main operating divisions of Cathay Financial Holding
2. market leader in terms of total premiums in Taiwan
3. extensive and productive distribution platform
4. Commitment to society - sponsor for Cloud Gate Dance Theatre’s outdoor performance

5.Winner of Taiwan Insurance Best Performance Awards, Best Staff Training, Best Product Innovation, Best Customer Service, Best E-Commerce, Best Risk Management, and Excellent Public Service Awards, from Taiwan Insurance Institute.


1.Limited international operations
2. Weak financial profile, as measured by the ratios of profitability and capital adequacy


1. Geographical expansion – can target Asian markets
2.Leveraging human resources to build a stronger brand image
3.Increase number of branches and sales representatives to gain better market share


1.Performance are dependent on rating by external agencies
2. Reduction in the diversification currently provided by a business mix spread over life, P&C and banking will affect negatively
3.Earnings strongly linked to market volatility and business cycles



1. AXA Asia Pacific Holdings Limited
2. Fubon Financial Holding Co., Ltd.
3. Shin Kong Financial Holding Co., Ltd

The table above concludes the Cathay Financial SWOT analysis along with its marketing and brand parameters.


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