SWOT analysis of Lincoln National analyses the brand by its strengths, weaknesses, opportunities & threats. In Lincoln National SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lincoln National to benchmark its business & performance as compared to the competitors. Lincoln National is one of the leading brands in the banking & financial services sector.
The table below lists the Lincoln National SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lincoln National competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Lincoln National Brand Analysis | |
---|---|
Parent Company |
Lincoln Financial Group |
Category |
Healthcare |
Sector | |
Tagline/ Slogan |
You‘re in charge |
USP |
All four major ratings agencies have affirmed financial strength ratings with a stable outlook |
Lincoln National STP | |
Segment |
Financial services |
Target Group |
Retirement plans, life insurance, investment management, financial media |
Positioning |
Building on more than 100 years of expertise and sound risk management, Lincoln Financial today has a strong financial foundation with ample capital and liquidity to cushion the company from further disruptions in the markets |
SWOT Analysis of Lincoln National | |
Lincoln National Strengths |
Below are the Strengths in the SWOT Analysis of Lincoln National: 1. Ranked among the top in universal life sales 5.Strong brand image and market reputation |
Lincoln National Weaknesses |
Here are the weaknesses in the Lincoln National SWOT Analysis: 1.Bad debt – Issues due to economic downturn |
Lincoln National Opportunities |
Following are the Opportunities in Lincoln National SWOT Analysis: 1.Make it a one stop shop for all financial decisions |
Lincoln National Threats |
The threats in the SWOT Analysis of Lincoln National are as mentioned: 1.Business growth and performance are strongly linked to economic cycles |
Lincoln National Competition | |
Lincoln National Competitors |
Below are the top 3 competitors of Lincoln National: 1.Prudential Financial |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lincoln National. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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