Swiss Life SWOT Analysis, Competitors, STP & USP

Swiss Life Holding

Healthcare

Banking & Financial Services

The future starts here

A strong brand personality proves to be in a competitive market environment as a key success factor.

Disability insurance, accident insurance as well as annuity insurance and life insurance.

Individuals and corporations

The Swiss Life Group is a leading European provider of comprehensive insurance and financial solutions.

Below are the Strengths in the SWOT Analysis of Swiss Life:

1. Largest life insurance company in Switzerland
2. Simultaneous focus on business, corporate social responsibility, employee responsibility and environment responsibility
3. Positive brand association – sponsor of Swiss National Football team
4. Wide range of products categorized as consumer and corporate

Here are the weaknesses in the Swiss Life SWOT Analysis:

1.Weak foreign operations
2.Distribution channels include independent brokers which reduces economies of operation
3.Not perceived as one stop solution for all financial services

Following are the Opportunities in Swiss Life SWOT Analysis:

1.Expand offerings with third party products
2.Improved operating effectiveness
3.Strenghten business model and create resilience capabilities

4.Increase quality and number of customer contacts

5.Focus on distribution – strengthen the quality of advice and distribution

The threats in the SWOT Analysis of Swiss Life are as mentioned:

1.Opeations in foreign countries are difficult
2.Performance are dependent on external agency ratings and economic cycles
3.Major share of revenue is from home country – risks are not mitigated through diversification

Below are the top 3 Swiss Life competitors:

1. Zurich Financial Services AG
2. Bâloise-Holding Ltd
3. AXA Versicherungen AG