Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Swiss Life analyses the brand by its strengths, weaknesses, opportunities & threats. In Swiss Life SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Swiss Life to benchmark its business & performance as compared to the competitors. Swiss Life is one of the leading brands in the banking & financial services sector.
The table below lists the Swiss Life SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swiss Life competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A strong brand personality proves to be in a competitive market environment as a key success factor.
Swiss Life STP
Disability insurance, accident insurance as well as annuity insurance and life insurance.
Individuals and corporations
The Swiss Life Group is a leading European provider of comprehensive insurance and financial solutions.
SWOT Analysis of Swiss Life
Swiss Life Strengths
Below are the Strengths in the SWOT Analysis of Swiss Life:
1. Largest life insurance company in Switzerland 2. Simultaneous focus on business, corporate social responsibility, employee responsibility and environment responsibility 3. Positive brand association – sponsor of Swiss National Football team 4. Wide range of products categorized as consumer and corporate
Swiss Life Weaknesses
Here are the weaknesses in the Swiss Life SWOT Analysis:
1.Weak foreign operations 2.Distribution channels include independent brokers which reduces economies of operation 3.Not perceived as one stop solution for all financial services
Swiss Life Opportunities
Following are the Opportunities in Swiss Life SWOT Analysis:
1.Expand offerings with third party products 2.Improved operating effectiveness 3.Strenghten business model and create resilience capabilities
4.Increase quality and number of customer contacts
5.Focus on distribution – strengthen the quality of advice and distribution
Swiss Life Threats
The threats in the SWOT Analysis of Swiss Life are as mentioned:
1.Opeations in foreign countries are difficult 2.Performance are dependent on external agency ratings and economic cycles 3.Major share of revenue is from home country – risks are not mitigated through diversification
Swiss Life Competition
Swiss Life Competitors
Below are the top 3 competitors of Swiss Life:
1. Zurich Financial Services AG 2. Bâloise-Holding Ltd 3. AXA Versicherungen AG
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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