Resolution Limited SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 863
Advertisements

SWOT Analysis of Resolution Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Resolution Limited

Parent Company

Resolution Limited

Category

Health care

Sector

Banking & Financial Services

Tagline/ Slogan

I ‘m with friends

USP

To give people more freedom and choices to flourish, enhance and enjoy their lives.

Resolution Limited STP

Segment

Pension, investment and insurance products and services

Target Group

Individual customers, commercial businesses and other financial institutions

Positioning

To be a successful, new kind of financial provider

Resolution Limited SWOT Analysis

Strengths

1. Operates in Europe, Asia and United Arab Emirates
2. Support from parent company
3. One of the largest Life and Pensions company ranked by UK market capitalization
4. Synergies between different companies in the group

Weaknesses

1. Group operates through its subsidiaries – Weak brand name
2.Limited presence in annuity market

Opportunities

1.Improved product portfolio
2.Geographical expansion
3.Mergers and acquisitions

Threats

1.Instances of fraud and bad debt
2.Competitive industry – Need to diversify
3.Government policies and economic cycles

Resolution Limited Competition

Competitors

1. Royal London Group
2. Aspen Insurance Holdings Limited
3. Aviva Plc


The brandguide table above concludes the Resolution Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Resolution Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: