Resolution Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of Resolution Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Resolution Limited

Parent Company

Resolution Limited


Health care


Life and health insurance

Tagline/ Slogan

I ‘m with friends


To give people more freedom and choices to flourish, enhance and enjoy their lives.



Pension, investment and insurance products and services

Target Group

Individual customers, commercial businesses and other financial institutions


To be a successful, new kind of financial provider

SWOT Analysis


1. Operates in Europe, Asia and United Arab Emirates
2. Support from parent company
3. One of the largest Life and Pensions company ranked by UK market capitalization
4. Synergies between different companies in the group


1. Group operates through its subsidiaries – Weak brand name
2.Limited presence in annuity market


1.Improved product portfolio
2.Geographical expansion
3.Mergers and acquisitions


1.Instances of fraud and bad debt
2.Competitive industry – Need to diversify
3.Government policies and economic cycles



1. Royal London Group
2. Aspen Insurance Holdings Limited
3. Aviva Plc

The table above concludes the Resolution Limited SWOT analysis along with its marketing and brand parameters.


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