Korea Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 905

SWOT Analysis of Korea Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Korea Life Insurance

Parent Company



Health care


Health and life insurance

Tagline/ Slogan



With Trust, Respect and Innovation, Korea Life will provide the best financial services that will enrich the lives of our customers.



Health and life protection plans

Target Group

Protection, annuity, variable products, and corporate pension


To be the most trusted life insurer by enhancing the future of the Vietnamese with innovative products and services.

SWOT Analysis


1. Long successful history
2. Excellent financial strength
3. Unquestionable integrity and expertise in the filed
4. Best admired service provider and employer


1. Brand recognition limited to a particular region
2.Intense competition means limited market share


1.Geographical expansion
2.Improved product portfolio
3.Visibility outside Korea


1.Competitive industry
2.Economic downturn and government policies



1. Woori Finance Holdings Co., Ltd.
2. Samsung Life Insurance Co., Ltd.

The table above concludes the Korea Life Insurance SWOT analysis along with its marketing and brand parameters.


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