Korea Life Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1261

SWOT Analysis of Korea Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Korea Life Insurance

Parent Company



Health care


Banking & Financial Services

Tagline/ Slogan



With Trust, Respect and Innovation, Korea Life will provide the best financial services that will enrich the lives of our customers.

Korea Life Insurance STP


Health and life protection plans

Target Group

Protection, annuity, variable products, and corporate pension


To be the most trusted life insurer by enhancing the future of the Vietnamese with innovative products and services.

Korea Life Insurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Korea Life Insurance. Strengths are:

1. Long successful history
2. Excellent financial strength
3. Unquestionable integrity and expertise in the filed
4. Best admired service provider and employer


Here are the weaknesses of Korea Life Insurance :

1. Brand recognition limited to a particular region
2.Intense competition means limited market share


Following are the Opportunities of Korea Life Insurance :

1.Geographical expansion
2.Improved product portfolio
3.Visibility outside Korea


The threats of Korea Life Insurance are as mentioned :

1.Competitive industry
2.Economic downturn and government policies

Korea Life Insurance Competition


Below are the 2 main Korea Life Insurance competitors :

1. Woori Finance Holdings Co., Ltd.
2. Samsung Life Insurance Co., Ltd.

The brandguide table above concludes the Korea Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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