China Pacific Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1212

SWOT Analysis of China Pacific Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Pacific Insurance

Parent Company

China Pacific Insurance Group


Health care


Life insurance

Tagline/ Slogan



Responsible insurance company creating  sustainable value-enhancing growth



Health care

Target Group

Property insurance, life insurance, asset management and pension insurance


Diversified service platform covering all regions in China

SWOT Analysis


1. A leading player in both the non-life and the life segments with significant asset management, and pension management operations
2. Scale economies and a strong brand
3. A key beneficiary of the growth of the overall economy and the increase in insurable assets
4. A key beneficiary of the continuing development or organised savings


1. Exposure to low interest rates and volatile financial markets.
2. Limited geographical reach


1. Further growth in telemarketing and direct sales
2. Cross selling and product innovation
3.Improvements to cost control and business systems with optimization of the investment portfolio


1. Volatile financial markets and low interest rates
2. Increased competition from banks (deposits and other products that they might distribute)
3. Potential major catastrophe losses.



1. China Life Insurance Company Limited
2. Ping An Insurance (Group) Company of China, Ltd.
3. PICC Property and Casualty Company Limited

The table above concludes the China Pacific Insurance SWOT analysis along with its marketing and brand parameters.


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