China Pacific Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1454
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SWOT Analysis of China Pacific Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Pacific Insurance

Parent Company

China Pacific Insurance Group

Category

Health care

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Responsible insurance company creating  sustainable value-enhancing growth

China Pacific Insurance STP

Segment

Health care

Target Group

Property insurance, life insurance, asset management and pension insurance

Positioning

Diversified service platform covering all regions in China

China Pacific Insurance SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Pacific Insurance :

1. A leading player in both the non-life and the life segments with significant asset management, and pension management operations
2. Scale economies and a strong brand
3. A key beneficiary of the growth of the overall economy and the increase in insurable assets
4. A key beneficiary of the continuing development or organised savings

Weaknesses

1. Exposure to low interest rates and volatile financial markets.
2. Limited geographical reach

Opportunities

1. Further growth in telemarketing and direct sales
2. Cross selling and product innovation
3.Improvements to cost control and business systems with optimization of the investment portfolio

Threats

1. Volatile financial markets and low interest rates
2. Increased competition from banks (deposits and other products that they might distribute)
3. Potential major catastrophe losses.

China Pacific Insurance Competition

Competitors

Below are the 3 main China Pacific Insurance competitors :

1. China Life Insurance Company Limited
2. Ping An Insurance (Group) Company of China, Ltd.
3. PICC Property and Casualty Company Limited


The brandguide table above concludes the China Pacific Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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