Samsung Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1512

SWOT Analysis of Samsung Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Life Insurance

Parent Company

Samsung Group


Health care


Health and life insurance

Tagline/ Slogan

A partner for life


Most valuable financial brand in South Korea supporting a number of social contributions over the years



Health care policies

Target Group

Life and health insurance, Annuity products to individual customers and corporate clients


largest insurer in Korea with widest product portfolio

SWOT Analysis


1. Market leader in Korean life insurance market
2. Robust capital position provides strength for future expansion
3. Strong IPO resulting in a valuable company by market capitalization
4. Company operates 900+ branch offices and 90 regional centers, and 2,400+ agencies across Korea

5. Strong backing of powerful parent brand


1. Inability to sustain new policy growth
2. Higher exposure to interest bearing assets affecting investment returns
3.Difficult for geographical expansion outside Korea due to synergy issues


1. Korean life insurance market expansion
2. New product launches and ventures could accelerate growth
3. Strong economic growth in Korea


1. Likely increase in competition
2. One of benefits from IFRS 4 (Phase I) adoption could be unavailable henceforth
3. Troubled relationship with North Korea



1. ING Life Insurance Korea
2.Korea Life Insurance
3. Kyobo Life Insurance

The table above concludes the Samsung Life Insurance SWOT analysis along with its marketing and brand parameters.


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