Regal Entertainments and Consultants SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 758

SWOT Analysis of Regal Entertainments and Consultants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Regal Entertainments and Consultants

Parent Company

Regal Entertainments and Consultants


Entertainment destinations


Financial Services

Tagline/ Slogan



Great experience



Outdoor entertainment enthusiasts

Target Group

Urban upper middle class individuals


Great fun locations

SWOT Analysis


1.  Essel world has great brand image

2. They have financial consulting services which give brand equity

3. The quality of infra in the destinations are great

4.Marketing by promoting in films


1.Very high costs are a concern

2. The Number of visitors decide the future of the company very highly as it has spiraling effect.


1. Educational and forest based themes.

2. Extensive tie ups with schools


1. The negative media coverage in the time of accidents

2. Entry of big competitors

3. Unfavorable govt and market conditions



1. Snow World

2. Ocean park

The table above concludes the Regal Entertainments and Consultants SWOT analysis along with its marketing and brand parameters.


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