American Equity Invest SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1175

SWOT Analysis of American Equity Invest with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Equity Invest

Parent Company

American Equity


Health care


Life Insurance

Tagline/ Slogan

We’re the One


We provide “Sleep Insurance”



institutional, mutual fund and wealth management markets

Target Group

independent agents and policyholders


focus primarily on our annuity business and earn predictable returns by managing investment spreads and investment risk

SWOT Analysis


1. One of the major players in the asset  management industry
2. Well-balanced asset mix
3. Strong balance sheet providing resilience to adverse market developments

4. Good market reputation and wide variety of services offered

5. Strong customer centric approach


1. Lack of presence in Asia Pacific
2. Broad based asset outflows reducing revenue rate


1. Positive outlook for the global asset  management market
2.Mergers and Acquisitions to prove beneficial


1. Consolidation in fund management industry
2. Regulatory changes leading to higher operational costs



1. Allianz Life Insurance Company of North America
2. Great American Life Insurance Company
3. Sammons Financial Group

The table above concludes the American Equity Invest SWOT analysis along with its marketing and brand parameters.


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