Mediolanum SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1050

SWOT Analysis of Mediolanum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Mediolanum Group


Health care


Life Insurance

Tagline/ Slogan

Freedom in banking


Unique, global approach, achieved through more than 4,500+ Family Bankers and a multi-channel bank.



Investment, insurance, and financial services businesses

Target Group

Individuals and institutional


Principles of development, transparency and dynamism

SWOT Analysis


1. The Family Banker business model -relies more on customer relationship
2. Broad range of products and services
3. The group's business model has been fine-tuned by multi-channel bank, investment strategy and the '5D strategy

4. Group provides products and services related to pensions, investments, loans, banking, and insurance

5. Good market reputation and wide variety of services offered

6. Strong customer centric approach


1. Deterioration in loan book quality may have adverse impact
2. Lack of geographical diversification exposes to risk from fluctuations  in Italian economy


1. Positive outlook for asset management industry
2. Growing retail lending market likely to increase the loan book
3. European lending market generated compound annual growth rate (CAGR) of 3.5%


1. Negative outlook of Italian insurance market
2. Increasing public debt could lead to higher taxation



1. Banco Popolare di Milano
2. Unipol Group
3. Intesa Sanpaolo

The table above concludes the Mediolanum SWOT analysis along with its marketing and brand parameters.


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