Protective Life SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1167

SWOT Analysis of Protective Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Protective Life

Parent Company

Protective Life Corporation


Health care


Life Insurance

Tagline/ Slogan

Protect Tomorrow. Embrace today


We are Protective. Our mission is in our name



Insurance and investment products like life insurance, asset

protection and retirement savings and investment plans

Target Group

Individuals and families


Driven by a desire to embrace the needs of those around us

SWOT Analysis


1. Diversified product portfolio channelizing assets and liabilities mix
2. Diversified distribution reach of Life marketing, and asset protection segments
3. Strong capital base

4. Good market reputation and wide variety of services offered

5. Strong customer centric approach


1. Over reliance on the US market increases business risk
2. Brand equity and reach not as strong as competitors


1. Acquisitions and agreements likely to enhance market share
2. Expansion of distribution franchise and focus on efficiency likely to increase revenues
3. Aging population likely to increase demand for pension and retirement products


1. Intense competition likely to affect market share
2. Regulatory changes could affect financial strength and performance
3. Increasing incidence of natural disasters testing claims paying capability



2.Cigna Corporation
3.Conseco INC

The table above concludes the Protective Life SWOT analysis along with its marketing and brand parameters.


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