T & D holdings SWOT Analysis, USP & Competitors

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SWOT Analysis of T & D holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

T & D holdings

Parent Company

T&D Holdings


Health care


Life Insurance

Tagline/ Slogan

Try & Discover


To establish an integrated management system of profit, risk, and capital for stable and sustainable EV growth.



Life insurance and asset management business

Target Group

Households, SME market


Aim to provide the best products and services to increase customer satisfaction

SWOT Analysis


1. Strong market position in the domestic market
2. The group ranked among the top 10 life insurance companies in Japan
3. Strong capital position increasing liquidity and stability
4. High solvency ratio implies that T&D can adequately cope with risk that exceeds normal circumstances.


1. Over-reliance on the Japanese economy
2. Many of the group's competitors have operations in North America, Europe, Asia and Australia


1. Rising medical cost to make pet insurance popular
2. Deregulation of OTC sales likely to increase profitability
3. Coverage for women's diseases likely to increase market share


1. Increased incidence of natural disasters testing claims paying capability
2. Intense competition likely to affect market share
3. Stagnant disposable incomes likely to affect revenues



1. Nippon Life Insurance Company
2. American International Group, Inc.
3. The Dai-ichi Life Insurance Company, Limited

The table above concludes the T & D holdings SWOT analysis along with its marketing and brand parameters.


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