SWOT Analysis of KB Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
KB Financial Group |
|
Parent Company |
KB Financial Group |
Category |
Investment Services |
Sector |
|
Tagline/ Slogan |
Together for your life/ We think of You First |
USP |
More than meets the customers’ needs with wide ranging benefits and values |
KB Financial Group STP |
|
Segment |
Banking, credit cards, securities, life insurance, asset management, real estate trust, venture capital |
Target Group |
Individuals, institutions seeking comprehensive financial services |
Positioning |
Enhancement of corporate value and realization of shareholders’ value |
KB Financial Group SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of KB Financial Group : 1. Largest customer base and most extensive branch network in Korea 5.Customer base of 26 million and operations across the globe 6. Highest brand recognition among financial companies in Korea |
Weaknesses |
1.Growing concerns over household debts and credit and lending faults in the construction sector |
Opportunities |
1.Increasing demand for comprehensive financial services 3.Expansion of global network to secure international competitiveness 4. Explore rational M&A opportunities to limit organic growth |
Threats |
1. Downward market interest rates have negative impact on income 3.Increased competition in Korean financial market 4.Changing govt. regulations handcuff financial services |
KB Financial Group Competition |
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Competitors |
Below are the 3 main KB Financial Group competitors : 1.Shinhan Financial Group Company Limited |
The brandguide table above concludes the KB Financial Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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