Nomura Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Nomura Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nomura Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nomura Holdings to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nomura Holdings is one of the leading brands in the banking & financial services sector.

The article below lists the Nomura Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nomura Holdings SWOT Analysis:

SWOT Analysis of Nomura Holdings

For Nomura Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nomura Holdings Strengths

The strengths of Nomura Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nomura Holdings :

1.Strong presence in Japan along with operations at 270+ sites in approx 40 countries
2. High research capability with research hubs in Asia-Pacific markets
3.Member of Dow Jones Sustainability Indexes, FTSE4Good Index and MS-SRI index
4. Efficiency in management improved margins

5. Strong brand name and expertise workforce

Nomura Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nomura Holdings SWOT Analysis:

1.Majority of revenue generation from Japan
2.Over dependence on one region puts the group at competitive disadvantage
3.Negative message to stakeholders due to business improvement order served by Japan’s Financial Services Agency

Nomura Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nomura Holdings SWOT Analysis:

1.Customized services to satisfy the increasingly diverse needs of clients
2.Leverage the extensive network with initiatives in healthcare and agriculture
3.Enhance the global presence

4.CAGR of global asset management industry expected to be around 4%  during  the period 2011-2016

Nomura Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nomura Holdings are as mentioned:

1.Retail investors in Japan face an increasingly uncertain environment

2. Japan’s fiscal problem, dwindling birthrate, aging population pose serious structural challenges
3. Prolonged European sovereign debt crisis

4.Intense competition in Japanese financial industry can reduce market share

5. Increasing regulatory challenges

Nomura Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Nomura Holdings:

1.Citigroup Inc.
2.Credit Suisse Group
3.Daiwa Securities Group Inc

Hence this concludes the Nomura Holdings SWOT analysis.

Continue reading more about the brand/company.

About Nomura Holdings

Nomura Holdings Overview
Parent Company

Nomura Group


Investment Services


Banking & Financial Services

Tagline/ Slogan



Placing clients at the heart of everything we do and ensuring Nomura is fit for future

Nomura Holdings STP

Investment and  merchant banking, asset management, security brokerage

Target Market

Institutional and individual  investors , corporations, financial institutions, governments and governmental agencies


Sustainable development through core business and corporate activities to make the world a better place for future generations

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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