Nomura Holdings SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Nomura Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nomura Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nomura Holdings to benchmark its business & performance as compared to the competitors and industry. Nomura Holdings is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nomura Holdings competitors and includes Nomura Holdings target market, segmentation, positioning & Unique Selling Proposition (USP).

Nomura Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nomura Holdings Brand Analysis
Parent Company

Nomura Group


Investment Services


Banking & Financial Services

Tagline/ Slogan



Placing clients at the heart of everything we do and ensuring Nomura is fit for future

Nomura Holdings STP
Nomura Holdings Segmentation

Investment and  merchant banking, asset management, security brokerage

Nomura Holdings Target Market

Institutional and individual  investors , corporations, financial institutions, governments and governmental agencies

Nomura Holdings Positioning

Sustainable development through core business and corporate activities to make the world a better place for future generations

Nomura Holdings SWOT Analysis
Nomura Holdings Strengths

Below are the Strengths in the SWOT Analysis of Nomura Holdings:

1.Strong presence in Japan along with operations at 270+ sites in approx 40 countries
2. High research capability with research hubs in Asia-Pacific markets
3.Member of Dow Jones Sustainability Indexes, FTSE4Good Index and MS-SRI index
4. Efficiency in management improved margins

5. Strong brand name and expertise workforce

Nomura Holdings Weaknesses

Here are the weaknesses in the Nomura Holdings SWOT Analysis:

1.Majority of revenue generation from Japan
2.Over dependence on one region puts the group at competitive disadvantage
3.Negative message to stakeholders due to business improvement order served by Japan’s Financial Services Agency

Nomura Holdings Opportunities

Following are the Opportunities in Nomura Holdings SWOT Analysis:

1.Customized services to satisfy the increasingly diverse needs of clients
2.Leverage the extensive network with initiatives in healthcare and agriculture
3.Enhance the global presence

4.CAGR of global asset management industry expected to be around 4%  during  the period 2011-2016

Nomura Holdings Threats

The threats in the SWOT Analysis of Nomura Holdings are as mentioned:

1.Retail investors in Japan face an increasingly uncertain environment

2. Japan’s fiscal problem, dwindling birthrate, aging population pose serious structural challenges
3. Prolonged European sovereign debt crisis

4.Intense competition in Japanese financial industry can reduce market share

5. Increasing regulatory challenges

Nomura Holdings Competition

Below are the top 3 Nomura Holdings competitors:

1.Citigroup Inc.
2.Credit Suisse Group
3.Daiwa Securities Group Inc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nomura Holdings. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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