Power Corporation of Canada SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 853

SWOT Analysis of Power Corporation of Canada with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Power Corporation of Canada

Parent Company

Power Corporation of Canada


Investment Services


Banking and Financial Services

Tagline/ Slogan



To achieve value through a prudent approach to risk and responsible corporate citizenship



Financial services

Target Group

Individuals and companies looking for financial solutions


An owner with a long term perspective and a strategic vision anchored in strong core values

SWOT Analysis


1. Important and highly respected contributor to the development of Canada
2. High credit rating by S&P and DBRS Ltd
3.Designated a Caring Company by Imagine Canada for contribution towards charity

4.Diversified holdings helping in limiting sector specific risk

5.Great-West Lifeco’s strong financial performance

6.Employee strength of 31000


1.Increased risk and limited strategic facility due to complicated organizational structure and cross holdings
2.Economic fluctuations demand better hedging techniques


1.Growing insurance market in Canada
2.Financial markets of Canada attracting foreign based resource companies to raise capital
3.Practical and flexible regulatory environment in Canada

4.Large analyst community in Canada


1.China’s economic slowdown is a threat to Canadian economy 2.Accelerating inflation in weak growth environment poses challenge for pricing of insurance products
3.Unrest in Egypt and civil war in Syria threatens global market and increase in oil prices



1.Berkshire Hathaway, Inc.
2.Brookfield Asset Management Inc.
3.Industrial Alliance Insurance and Financial Services Inc.

4.Manulife Financial Corporation

The table above concludes the Power Corporation of Canada SWOT analysis along with its marketing and brand parameters.


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