Principal Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1320

SWOT Analysis of Principal Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Principal Financial

Parent Company

Principal Financial Group


Investment Services


Banking and Financial Services

Tagline/ Slogan

Helping individuals, families and businesses with their financial goals since 1879


A solid experienced company to trust in difficult times



Insurance, Retirement solutions and asset management

Target Group

Small and medium sized businesses, individuals and institutional clients


Positioned to provide solutions with the experience and longevity

SWOT Analysis


1. Global presence with operations in Asia, Europe, Latin America ,US
2. Huge customer base of approx 20 million worldwide
3. Strong capital and liquidity position to protect from adverse market developments
4. Broad business segments are helping the group to reduce volatility in revenue

5. Strong financial strength ratings from all major rating agencies

6. Good sales and earnings track record, lower credit risk profile


1.Lacks scale to compete with large players in its markets
2.The group is not able to penetrate into large corporate client retirement and savings markets
3. Significant exposure to illiquid assets


1.Escalation of income protection goals and needs of the retiring baby-boomers likely to increase the demand for pension and retirement products

2.M&A  to boost long term growth
3. Positive outlook in the global asset management and custody bank sector


1. Regulatory changes could affect financial strength and performance
2.Uncertain capital and credit market conditions may affect the ability to meet liquidity needs, access to capital and cost of capital



1.Alainz AG
3.ING Groep N.V

The table above concludes the Principal Financial SWOT analysis along with its marketing and brand parameters.


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