Shinhan Finacial SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1209

SWOT Analysis of Shinhan Finacial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shinhan Finacial

Parent Company

Shinhan Financial Group Co. Ltd.


Investment Services


Banking & Financial Services

Tagline/ Slogan

Dream of financial powerhouse, Shinhan will be there with you


Compassionate Finance to benefit the world through finance

Shinhan Finacial STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

SME’s, corporate and private individuals in need of financial solutions


Customer value creation

Shinhan Finacial SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shinhan Finacial :

1.High credit ratings by top credit rating firms like S&P, Moody’s

2.Ranked 1 in Korea and top 50 in the world in the brand power standing

3.Only Korean firm among top 100 global sustainable firms at the World Economic Forum
3.Ability to actively re-create itself in face of changing environment

4.Global network of 60+ branches and offices in more than 14 countries

5.Diversified business portfolio provides stability

6.Excellent risk management capabilities via the reinforcement of the non-banking sector like insurance and credit card

7. 20,000+ employees form a strong workforce


1.Negative impact on banking business due to increased bad debt expenses
2.Loss of childcare expenditure card business
3.Financial position is market dependant and Limited global penetration


1.Develop new products and services
2.Establish new methods to enhance customer value
3.Foray into new market

4.Strengthen the non-interest income portfolio


1.Growth of emerging economies slowing down
2.Unstability in Korean economy
3.Uncertainities regarding the business environment , low interest rates and stringent regulations weakening profitability

Shinhan Finacial Competition


Below are the 3 main Shinhan Finacial competitors :

1.KB Financial Group,Inc.
2.Woori Finance Holdings Co. Ltd.

The brandguide table above concludes the Shinhan Finacial SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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