SWOT Analysis of MS&AD Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
MS&AD Insurance |
|
Parent Company |
MS&AD |
Category |
Property and Casualty Insurance |
Sector |
|
Tagline/ Slogan |
Advancing with you |
USP |
Focus more on sustainable earth living by products for risk related solutions |
MS&AD Insurance STP |
|
Segment |
Domestic non-life insurance business (MSI), domestic non-life insurance business (ADI), domestic life insurance business (MSAL), domestic non-life insurance business (Mitsui Direct), and oversees business |
Target Group |
Individual businesses and government corporations |
Positioning |
Financial service and insurances for Businesses, enhance risk management for natural disasters, positioned as promoting sustainable development |
MS&AD Insurance SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MS&AD Insurance : 1. Has a good brand value in domestic market and expanding across shores 4. One of the most prominent insurance service companies in Japan and Asia 5. Extensive CSR activities specially for the earthquake prone areas has extended its brand value |
Weaknesses |
1. Broad decline in solvency margin ratio (SMR) affecting balance sheet strength |
Opportunities |
1. Significant synergy due to integration of operational efficiencies |
Threats |
1. Tough competitive position |
MS&AD Insurance Competition |
|
Competitors |
Below are the 6 main MS&AD Insurance competitors : 1. Asahi Mutual Life Insurance Co. 2. Fukoku Mutual Life Insurance Company 3. Mitsui Mutual Life Insurance Co 4. Nippon Life Insurance Company 5. Sumitomo Life Insurance Company 6. The Dai-ichi Life Insurance Company, Limited. |
The brandguide table above concludes the MS&AD Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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