MS&AD Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 781

SWOT Analysis of MS&AD Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MS&AD Insurance

Parent Company



Property and Casualty Insurance


Banking and Finance

Tagline/ Slogan

Advancing with you


Focus more on sustainable earth living by products for risk related solutions



Domestic non-life insurance business (MSI), domestic non-life insurance business (ADI), domestic life insurance business (MSAL), domestic non-life insurance business (Mitsui Direct), and oversees business

Target Group

Individual businesses and government corporations


Financial service and insurances for Businesses, enhance risk management for natural disasters, positioned as promoting sustainable development

SWOT Analysis


1. Has a good brand value in domestic market and expanding across shores
2. As well as they have good international position
3. They offer a lot of domestic products and variety

4. One of the most prominent insurance service companies in Japan and Asia

5. Extensive CSR activities specially for the earthquake prone areas has extended its brand value


1. Broad decline in solvency margin ratio (SMR) affecting balance sheet strength
2. Capital budgeting is weak due to poor profit management


1.  Significant synergy due to integration of operational efficiencies
2. Asset management industry has good future prospects
3. Aging population can lead to increase in demand


1. Tough competitive position
2. Decrease in Japanese economy
3. Increase in natural disasters could affect profits



1. Asahi Mutual Life Insurance Co.

2. Fukoku Mutual Life Insurance Company

3. Mitsui Mutual Life Insurance Co

4. Nippon Life Insurance Company

5. Sumitomo Life Insurance Company

6. The Dai-ichi Life Insurance Company, Limited.

The table above concludes the MS&AD Insurance SWOT analysis along with its marketing and brand parameters.


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