MS&AD Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1129

SWOT analysis of MS&AD Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. MS&AD Insurance is one of the leading brands in the banking & financial services sector. The table below also lists the top MS&AD Insurance competitors and elaborates MS&AD Insurance segmentation, targeting, positioning & USP.

MS&AD Insurance

Parent Company



Property and Casualty Insurance


Banking & Financial Services

Tagline/ Slogan

Advancing with you


Focus more on sustainable earth living by products for risk related solutions

MS&AD Insurance STP


Domestic non-life insurance business (MSI), domestic non-life insurance business (ADI), domestic life insurance business (MSAL), domestic non-life insurance business (Mitsui Direct), and oversees business

Target Group

Individual businesses and government corporations


Financial service and insurances for Businesses, enhance risk management for natural disasters, positioned as promoting sustainable development

MS&AD Insurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MS&AD Insurance. Strengths are:

1. Has a good brand value in domestic market and expanding across shores
2. As well as they have good international position
3. They offer a lot of domestic products and variety

4. One of the most prominent insurance service companies in Japan and Asia

5. Extensive CSR activities specially for the earthquake prone areas has extended its brand value


Here are the weaknesses in the MS&AD Insurance SWOT Analysis:

1. Broad decline in solvency margin ratio (SMR) affecting balance sheet strength
2. Capital budgeting is weak due to poor profit management


Following are the Opportunities in MS&AD Insurance SWOT Analysis:

1.  Significant synergy due to integration of operational efficiencies
2. Asset management industry has good future prospects
3. Aging population can lead to increase in demand


The threats in the SWOT Analysis of MS&AD Insurance are as mentioned:

1. Tough competitive position
2. Decrease in Japanese economy
3. Increase in natural disasters could affect profits

MS&AD Insurance Competition


Below are the top 6 MS&AD Insurance competitors:

1. Asahi Mutual Life Insurance Co.

2. Fukoku Mutual Life Insurance Company

3. Mitsui Mutual Life Insurance Co

4. Nippon Life Insurance Company

5. Sumitomo Life Insurance Company

6. The Dai-ichi Life Insurance Company, Limited.

The brandguide table above concludes the MS&AD Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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