MS&AD Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 997

SWOT Analysis of MS&AD Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MS&AD Insurance

Parent Company



Property and Casualty Insurance


Banking & Financial Services

Tagline/ Slogan

Advancing with you


Focus more on sustainable earth living by products for risk related solutions

MS&AD Insurance STP


Domestic non-life insurance business (MSI), domestic non-life insurance business (ADI), domestic life insurance business (MSAL), domestic non-life insurance business (Mitsui Direct), and oversees business

Target Group

Individual businesses and government corporations


Financial service and insurances for Businesses, enhance risk management for natural disasters, positioned as promoting sustainable development

MS&AD Insurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MS&AD Insurance :

1. Has a good brand value in domestic market and expanding across shores
2. As well as they have good international position
3. They offer a lot of domestic products and variety

4. One of the most prominent insurance service companies in Japan and Asia

5. Extensive CSR activities specially for the earthquake prone areas has extended its brand value


1. Broad decline in solvency margin ratio (SMR) affecting balance sheet strength
2. Capital budgeting is weak due to poor profit management


1.  Significant synergy due to integration of operational efficiencies
2. Asset management industry has good future prospects
3. Aging population can lead to increase in demand


1. Tough competitive position
2. Decrease in Japanese economy
3. Increase in natural disasters could affect profits

MS&AD Insurance Competition


Below are the 6 main MS&AD Insurance competitors :

1. Asahi Mutual Life Insurance Co.

2. Fukoku Mutual Life Insurance Company

3. Mitsui Mutual Life Insurance Co

4. Nippon Life Insurance Company

5. Sumitomo Life Insurance Company

6. The Dai-ichi Life Insurance Company, Limited.

The brandguide table above concludes the MS&AD Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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