NKSJ Nippon Koa Sompo Japan SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 895

SWOT Analysis of NKSJ Nippon Koa Sompo Japan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NKSJ Nippon Koa Sompo Japan Holdings

Parent Company

NKSJ Holdings


Property and Casualty Insurance


Banking and Finance

Tagline/ Slogan



Considered as the highly evaluated service company always considering customer’s perspective in company’s actions



Property and casualty (P&C) insurance, life insurance and other financial services. The group's other business includes asset management, risk consulting, healthcare, and pension plans.

Target Group

Targeting Japan P&C insurance segment not only in terms of business scale, but also service quality.


NKSJ Group aims to improve its corporate value by establishing our position among customers as the most highly evaluated service company, always carefully considering the customer's perspective in our business actions. To this end, we will extend the highest quality of service in order to provide security and peace of mind to our customers.

SWOT Analysis


1. Strong position in domestic market in Japan
2. Financial position is strong which provides competitive ability especially in domestic market
3. Revenue from different sources limits volatility

4. One of the most efficient business organisations in terms of expertise and knowledge


1. Strong dependence on local markets increases business risk

2. Market share is limited due to lesser presence compared to global leaders


1. Aging population can lead to increase in demand
2. Emerging markets could offset contraction in the domestic P&C markets

3. Increase in significant synergy could lead to operational advantage


1. Economic position of Japan especially the natural disaster is a point of concern

2. Fluctuating global economic scenarios can affect performance



1. T&D Holdings, Inc.

2. AIG

The table above concludes the NKSJ Nippon Koa Sompo Japan SWOT analysis along with its marketing and brand parameters.


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