Tokio Marine Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1769

SWOT Analysis of Tokio Marine Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokio Marine Insurance

Parent Company

Tokio Marine Group


Property and Casualty Insurance


Banking and Finance

Tagline/ Slogan

OMOIYARI – Seeing beyond the obvious


Pioneers in integrated life and non-life insurance operations



Property and casualty insurance, overseas insurance, life insurance, and finance

Target Group

Individual and government corporations, medium-scale industries


The preferred life insurer that ensures financial security and trust for future generations

SWOT Analysis


1. Strong credit ratings indicated by financial stability

2. Comprehensive product portfolio decreases the business risk
3. One of the leading player in insurance industry in terms of reveue

4. Global presence reaches out to about 35+ countries

5. Nearly 25,000 people form the workforce for the company


1. The concentrated Japanese operations increasing the business risk

2. Japan being a earth-quake prone geography oftens causes lesser profits for insurance companies


1. New business likely to increase revenue impact the revenues growth

2. Market share likely to increase by expansion in Asian countries
3. Deregulation of OTC sales likely to increase revenues
4. Market expansion of Japan's life insurance


1. Increase of claims by natural disasters
2. Japan's slowing population growth would impact the revenues
3. Market share affected by intense competition in Japanese insurance industry



1. Dai-ichi Mutual Life Insurance Company
2. The Mitsui Sumitomo Insurance Co Ltd

3. MS&AD Insurance Group

4. Nippon Life Insurance Company

5. NKSJ Holdings, Inc.

6. Sompo Japan Insurance Inc.

The table above concludes the Tokio Marine Insurance SWOT analysis along with its marketing and brand parameters.


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