RSA Insurance Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2820

SWOT analysis of RSA Insurance Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In RSA Insurance Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RSA Insurance Group to benchmark its business & performance as compared to the competitors and industry. RSA Insurance Group is one of the leading brands in the banking & financial services sector. The table below also lists the top RSA Insurance Group competitors and elaborates RSA Insurance Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

RSA Insurance Group SWOT, Competitors, Marketing STP & Brand analysis Table
RSA Insurance Group Brand Analysis
Parent Company

RSA Group


Property and Casualty Insurance


Banking & Financial Services

Tagline/ Slogan



Combining insurance products with supporting complementary businesses

RSA Insurance Group STP

Property and casualty insurance, risk management services

Target Group

Commercial and personal insurance customers including individuals, small and medium enterprises (SMEs) and also some of the world's most famous brands


The best UK General Insurer and build the best International General Insurer

RSA Insurance Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RSA Insurance Group. Strengths are:

1. Has leading market positions across key markets
2. Ensures lesser volatility in returns by investing in high rated securities

3. Strong capital surplus and liquidity

4. Bases in London, it has over 17 million customers from over 140 countries

5. Employee strength of over 20,000 makes it a strong insurance brand


Here are the weaknesses in the RSA Insurance Group SWOT Analysis:

1. The property-casualty cycle is a concern and earlier controversies affected brand image
2. Weak combined ratio in some key segments


Following are the Opportunities in RSA Insurance Group SWOT Analysis:

1. Acquisitions strengthen the group's international presence

2. Increase revenues by global Renewable Energy business
3. Growing global insurance market as people and companies want to be more secure


The threats in the SWOT Analysis of RSA Insurance Group are as mentioned:

1. Sluggish outlook for the UK economy
2. Mounting insurance frauds could dent profitability
3. Competition increased by Solvency II adoption

RSA Insurance Group Competition

Below are the top 9 RSA Insurance Group competitors:


2. Allianz AG

3. Allstate Corporation

4. Aviva Plc

5. Berkshire Hathaway, Inc.

6. CIGNA Corporation

7. ING Groep N.V.

8. Prudential plc

9. Sun Life Financial Inc

The brandguide table above concludes the RSA Insurance Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to RSA Insurance Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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