RSA Insurance Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2032

SWOT Analysis of RSA Insurance Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RSA Insurance Group

Parent Company

RSA Group


Property and Casualty Insurance


Banking & Financial Services

Tagline/ Slogan



Combining insurance products with supporting complementary businesses

RSA Insurance Group STP


Property and casualty insurance, risk management services

Target Group

Commercial and personal insurance customers including individuals, small and medium enterprises (SMEs) and also some of the world's most famous brands


The best UK General Insurer and build the best International General Insurer

RSA Insurance Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RSA Insurance Group :

1. Has leading market positions across key markets
2. Ensures lesser volatility in returns by investing in high rated securities

3. Strong capital surplus and liquidity

4. Bases in London, it has over 17 million customers from over 140 countries

5. Employee strength of over 20,000 makes it a strong insurance brand


1. The property-casualty cycle is a concern and earlier controversies affected brand image
2. Weak combined ratio in some key segments


1. Acquisitions strengthen the group's international presence

2. Increase revenues by global Renewable Energy business
3. Growing global insurance market as people and companies want to be more secure


1. Sluggish outlook for the UK economy
2. Mounting insurance frauds could dent profitability
3. Competition increased by Solvency II adoption

RSA Insurance Group Competition


Below are the 9 main RSA Insurance Group competitors :


2. Allianz AG

3. Allstate Corporation

4. Aviva Plc

5. Berkshire Hathaway, Inc.

6. CIGNA Corporation

7. ING Groep N.V.

8. Prudential plc

9. Sun Life Financial Inc

The brandguide table above concludes the RSA Insurance Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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