Akbank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3345

SWOT analysis of Akbank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Akbank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Akbank to benchmark its business & performance as compared to the competitors and industry. Akbank is one of the leading brands in the banking & financial services sector. The table below also lists the top Akbank competitors and elaborates Akbank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Akbank SWOT, Competitors, Marketing STP & Brand analysis Table
Akbank Brand Analysis
Parent Company



Regional Banks


Banking & Financial Services

Tagline/ Slogan

The innovative power of Turkey


World class banking products and services

Akbank STP

Corporate, Commercial, SME, Consumer and Private Banking segments

Target Group

Targets all the segments


Delivering an excellent banking experience to its valued customers

Akbank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Akbank. Strengths are:

1. Strong market share of the corporate and SME segments
2. Strong and an extensive national distribution network with over 960 branches and more than 4000 ATM’s
3. Strong consumer loans segment whose market share grew over 150 basis points in a year and reached 10.8%
4. Akbank loans secured from the international borrowings topped US$ 10 billion


Here are the weaknesses in the Akbank SWOT Analysis:

1. Less liquidity due to extending more loans to the commercial segment
2. More emphasis is laid on increasing the number of loans without checking the creditworthiness
3. Prevalence of negative deposit spreads


Following are the Opportunities in Akbank SWOT Analysis:

1. Despite a bleak economic situation, Turkish economy is growing at a stronger rate
2. Turkish banking sector is anticipated to accelerate in 2013
3. Turkey’s credit rating has been improved to investment grade


The threats in the SWOT Analysis of Akbank are as mentioned:

1. Turkish economy is still susceptible to volatilities in the world economy
2. High interest rates in Turkey is one of the reasons of slowing growth
3. Increasing portfolio of Non-performing loans

Akbank Competition

Below are the top 3 Akbank competitors:

1. Fortis Bank A.S.
2. Denizbank A.S.
3. Finansbank A.S.

The brandguide table above concludes the Akbank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Akbank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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