Akbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Akbank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Akbank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Akbank to benchmark its business & performance as compared to the competitors and industry. Akbank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Akbank competitors and includes Akbank target market, segmentation, positioning & Unique Selling Proposition (USP).

Akbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Akbank Brand Analysis
Parent Company

Akbank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

The innovative power of Turkey

USP

World class banking products and services

Akbank STP
Akbank Segmentation

Corporate, Commercial, SME, Consumer and Private Banking segments

Akbank Target Market

Targets all the segments

Akbank Positioning

Delivering an excellent banking experience to its valued customers

Akbank SWOT Analysis
Akbank Strengths

Below are the Strengths in the SWOT Analysis of Akbank:

1. Strong market share of the corporate and SME segments
2. Strong and an extensive national distribution network with over 960 branches and more than 4000 ATM’s
3. Strong consumer loans segment whose market share grew over 150 basis points in a year and reached 10.8%
4. Akbank loans secured from the international borrowings topped US$ 10 billion

Akbank Weaknesses

Here are the weaknesses in the Akbank SWOT Analysis:

1. Less liquidity due to extending more loans to the commercial segment
2. More emphasis is laid on increasing the number of loans without checking the creditworthiness
3. Prevalence of negative deposit spreads

Akbank Opportunities

Following are the Opportunities in Akbank SWOT Analysis:

1. Despite a bleak economic situation, Turkish economy is growing at a stronger rate
2. Turkish banking sector is anticipated to accelerate in 2013
3. Turkey’s credit rating has been improved to investment grade

Akbank Threats

The threats in the SWOT Analysis of Akbank are as mentioned:

1. Turkish economy is still susceptible to volatilities in the world economy
2. High interest rates in Turkey is one of the reasons of slowing growth
3. Increasing portfolio of Non-performing loans

Akbank Competition
Competitors

Below are the top 3 Akbank competitors:

1. Fortis Bank A.S.
2. Denizbank A.S.
3. Finansbank A.S.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Akbank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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