SWOT analysis of Akbank analyses the brand by its strengths, weaknesses, opportunities & threats. In Akbank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Akbank to benchmark its business & performance as compared to the competitors. Akbank is one of the leading brands in the banking & financial services sector.
The table below lists the Akbank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Akbank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Akbank Brand Analysis | |
---|---|
Parent Company |
Akbank |
Category |
Regional Banks |
Sector | |
Tagline/ Slogan |
The innovative power of Turkey |
USP |
World class banking products and services |
Akbank STP | |
Segment |
Corporate, Commercial, SME, Consumer and Private Banking segments |
Target Group |
Targets all the segments |
Positioning |
Delivering an excellent banking experience to its valued customers |
SWOT Analysis of Akbank | |
Akbank Strengths |
Below are the Strengths in the SWOT Analysis of Akbank: 1. Strong market share of the corporate and SME segments |
Akbank Weaknesses |
Here are the weaknesses in the Akbank SWOT Analysis: 1. Less liquidity due to extending more loans to the commercial segment |
Akbank Opportunities |
Following are the Opportunities in Akbank SWOT Analysis: 1. Despite a bleak economic situation, Turkish economy is growing at a stronger rate |
Akbank Threats |
The threats in the SWOT Analysis of Akbank are as mentioned: 1. Turkish economy is still susceptible to volatilities in the world economy |
Akbank Competition | |
Akbank Competitors |
Below are the top 3 competitors of Akbank: 1. Fortis Bank A.S. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Akbank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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