Akbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2231

SWOT Analysis of Akbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Regional Banks


Banking and Financial Services

Tagline/ Slogan

The innovative power of Turkey


World class banking products and services



Corporate, Commercial, SME, Consumer and Private Banking segments

Target Group

Targets all the segments


Delivering an excellent banking experience to its valued customers

SWOT Analysis


1. Strong market share of the corporate and SME segments
2. Strong and an extensive national distribution network with over 960 branches and more than 4000 ATM’s
3. Strong consumer loans segment whose market share grew over 150 basis points in a year and reached 10.8%
4. Akbank loans secured from the international borrowings topped US$ 10 billion


1. Less liquidity due to extending more loans to the commercial segment
2. More emphasis is laid on increasing the number of loans without checking the creditworthiness
3. Prevalence of negative deposit spreads


1. Despite a bleak economic situation, Turkish economy is growing at a stronger rate
2. Turkish banking sector is anticipated to accelerate in 2013
3. Turkey’s credit rating has been improved to investment grade


1. Turkish economy is still susceptible to volatilities in the world economy
2. High interest rates in Turkey is one of the reasons of slowing growth
3. Increasing portfolio of Non-performing loans



1. Fortis Bank A.S.
2. Denizbank A.S.
3. Finansbank A.S.

The table above concludes the Akbank SWOT analysis along with its marketing and brand parameters.


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