Akbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Akbank

Regional Banks

Banking & Financial Services

The innovative power of Turkey

World class banking products and services

Corporate, Commercial, SME, Consumer and Private Banking segments

Targets all the segments

Delivering an excellent banking experience to its valued customers

Below are the Strengths in the SWOT Analysis of Akbank:

1. Strong market share of the corporate and SME segments
2. Strong and an extensive national distribution network with over 960 branches and more than 4000 ATM’s
3. Strong consumer loans segment whose market share grew over 150 basis points in a year and reached 10.8%
4. Akbank loans secured from the international borrowings topped US$ 10 billion

Here are the weaknesses in the Akbank SWOT Analysis:

1. Less liquidity due to extending more loans to the commercial segment
2. More emphasis is laid on increasing the number of loans without checking the creditworthiness
3. Prevalence of negative deposit spreads

Following are the Opportunities in Akbank SWOT Analysis:

1. Despite a bleak economic situation, Turkish economy is growing at a stronger rate
2. Turkish banking sector is anticipated to accelerate in 2013
3. Turkey’s credit rating has been improved to investment grade

The threats in the SWOT Analysis of Akbank are as mentioned:

1. Turkish economy is still susceptible to volatilities in the world economy
2. High interest rates in Turkey is one of the reasons of slowing growth
3. Increasing portfolio of Non-performing loans

Below are the top 3 Akbank competitors:

1. Fortis Bank A.S.
2. Denizbank A.S.
3. Finansbank A.S.