Akbank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3178

SWOT analysis of Akbank analyses the brand/company with its strengths, weaknesses, opportunities & threats. Akbank is one of the leading brands in the banking & financial services sector. The table below also lists the top Akbank competitors and elaborates Akbank segmentation, targeting, positioning & USP.

Akbank SWOT, Competitors, Marketing STP & Brand analysis Table
Akbank Brand Analysis
Parent Company

Akbank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

The innovative power of Turkey

USP

World class banking products and services

Akbank STP
Segment

Corporate, Commercial, SME, Consumer and Private Banking segments

Target Group

Targets all the segments

Positioning

Delivering an excellent banking experience to its valued customers

Akbank SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Akbank. Strengths are:

1. Strong market share of the corporate and SME segments
2. Strong and an extensive national distribution network with over 960 branches and more than 4000 ATM’s
3. Strong consumer loans segment whose market share grew over 150 basis points in a year and reached 10.8%
4. Akbank loans secured from the international borrowings topped US$ 10 billion

Weaknesses

Here are the weaknesses in the Akbank SWOT Analysis:

1. Less liquidity due to extending more loans to the commercial segment
2. More emphasis is laid on increasing the number of loans without checking the creditworthiness
3. Prevalence of negative deposit spreads

Opportunities

Following are the Opportunities in Akbank SWOT Analysis:

1. Despite a bleak economic situation, Turkish economy is growing at a stronger rate
2. Turkish banking sector is anticipated to accelerate in 2013
3. Turkey’s credit rating has been improved to investment grade

Threats

The threats in the SWOT Analysis of Akbank are as mentioned:

1. Turkish economy is still susceptible to volatilities in the world economy
2. High interest rates in Turkey is one of the reasons of slowing growth
3. Increasing portfolio of Non-performing loans

Akbank Competition
Competitors

Below are the top 3 Akbank competitors:

1. Fortis Bank A.S.
2. Denizbank A.S.
3. Finansbank A.S.

The brandguide table above concludes the Akbank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Akbank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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