Hana Financial Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1282

SWOT Analysis of Hana Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hana Financial Group

Parent Company

Hana Financial Group


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Healthy Finance, Happy Together


Customer satisfaction through a premier service network

Hana Financial Group STP


Segmentation is based on the type of customer: SME, corporate, High net worth individuals

Target Group

Targets the SME segment


Korea’s largest financial institution

Hana Financial Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hana Financial Group :

1. Strong market position in the Korean financial services industry

2. Has a Strong capital position which provides financial strength

3. Improved cost efficiency as a result of focus on profit management
4. Ranked among the world’s top 100 financial groups


1. Increased risk due to geographic concentration
2. Highly susceptible to the instability in the credit and financial markets, troubles in the mortgage segment
3. Denting the image of the group as the management is accused of committing malpractices during the takeover of Korea Exchange Bank


1. Positive outlook for the asset management sector
2. Increasing usage of mobile phones which could boost mobile banking

3. Integration of Korea Exchange Bank in the group’s business operations


1. Unfavorable economic and financial developments in eurozone
2. Increased incidence of natural disasters which may lead to more claims

3. More influence of the korean politics in the banking industry

Hana Financial Group Competition


Below are the 3 main Hana Financial Group competitors :

1. KB Financial Group Inc.

2. Korea Exchange Bank
3. Shinhan Financial Group Co Ltd

The brandguide table above concludes the Hana Financial Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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