ISBank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 902
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SWOT Analysis of ISBank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ISBank

Parent Company

ISBank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Turkey’s largest bank

STP

Segment

Segmentation based on type of customer: retail or corporate; Life stage segmentation is also done

Target Group

Targets retail segment; Also targets children, young adults and pensioners

Positioning

It offers innovative products that makes customer life easier and it consistently improves its lineup of products and services

SWOT Analysis

Strengths

1. Has a broad base shareholders and institutional investors
2. Leader in deposits among privately-owned banks
3. Provides extensive service to the customers through the largest privately-owned branch network
4. One of the best service providers in foreign trade and international finance transactions

Weaknesses

1. High asset-liability mismatches are prevalent
2. Asset quality that is vulnerable to economic cycles
3. Geographically concentrated in a relatively high risk operating environment

Opportunities

1. Weak situation in US and Eurozone is shifting market dynamics to developing countries
2. Turkish banking sector is anticipated to accelerate in 2013
3. Turkish economy has a long term decoupling potential

Threats

1. Turkish economy is still susceptible to volatilities in the world economy
2. High interest rates in Turkey is one of the reasons of slowing growth
3. Increasing portfolio of Non-performing loans

Competition

Competitors

1. Ziraat Bankasi
2. Garanti Bank
3. Akbank


The table above concludes the ISBank SWOT analysis along with its marketing and brand parameters.

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