Nordea Bank AB SWOT Analysis, Competitors & USP

Nordea Bank AB

Regional Banks

Banking & Financial Services

Making it possible

Leading position in corporate, retail and private banking

Segmentation is based on the type of user i.e. household user and corporate user

Targets all the income segments in the household user segment

Pursue a multichannel distribution strategy to reduce the cost of serving

Below are the Strengths in the SWOT Analysis of Nordea Bank AB:

1. Largest customer base of any financial services group in the Nordic region
2. A diversified funding base and greater liquidity
3. Diversified revenue stream ensures timely cash flows
4. Largest distribution network in the Nordic and Baltic Sea region.
5. It has over 30,000 employees and nearly 1500 branches

Here are the weaknesses in the Nordea Bank AB SWOT Analysis:

1. Lack of sufficient presence outside the Nordic region
2. Weakening segments such as wholesale banking
3. Weakening market positions in Sweden and Norway
4. High exposure to the bureaucracy in the Nordic and Baltic regions

Following are the Opportunities in Nordea Bank AB SWOT Analysis:

1. Can introduce innovative products and come up with tailored solutions
2. Buoyant asset management industry
3. Significant market share in all markets

The threats in the SWOT Analysis of Nordea Bank AB are as mentioned:

1. Weakening economic prospects
2. Increase in the regulatory costs
3. Increase in competition in securities services due to the new settlement standards

Below are the top 3 competitors of Nordea Bank AB:

1. Barclays Plc
2. Abbey National Plc
3. Société Générale