Nordea Bank AB SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2225

SWOT Analysis of Nordea Bank AB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nordea Bank AB

Parent Company

Nordea Bank AB


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Making it possible


Leading position in corporate, retail and private banking



Segmentation is based on the type of user i.e. household user and corporate user

Target Group

Targets all the income segments in the household user segment


Pursue a multichannel distribution strategy to reduce the cost of serving

SWOT Analysis


1. Largest customer base of any financial services group in the Nordic region
2. A diversified funding base and greater liquidity
3. Diversified revenue stream ensures timely cash flows
4. Largest distribution network in the Nordic and Baltic Sea region.
5. It has over 30,000 employees and nearly 1500 branches


1. Lack of sufficient presence outside the Nordic region
2. Weakening segments such as wholesale banking
3. Weakening market positions in Sweden and Norway
4. High exposure to the bureaucracy in the Nordic and Baltic regions


1. Can introduce innovative products and come up with tailored solutions
2. Buoyant asset management industry
3. Significant market share in all markets


1. Weakening economic prospects
2. Increase in the regulatory costs
3. Increase in competition in securities services due to the new settlement standards



1. Barclays Plc
2. Abbey National Plc
3. Société Générale

The table above concludes the Nordea Bank AB SWOT analysis along with its marketing and brand parameters.


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