Nordea Bank AB SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Nordea Bank AB analyses the brand by its strengths, weaknesses, opportunities & threats. In Nordea Bank AB SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nordea Bank AB to benchmark its business & performance as compared to the competitors. Nordea Bank AB is one of the leading brands in the banking & financial services sector.

The table below lists the Nordea Bank AB SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nordea Bank AB competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nordea Bank AB SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nordea Bank AB Brand Analysis
Parent Company

Nordea Bank AB


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Making it possible


Leading position in corporate, retail and private banking

Nordea Bank AB STP

Segmentation is based on the type of user i.e. household user and corporate user

Target Group

Targets all the income segments in the household user segment


Pursue a multichannel distribution strategy to reduce the cost of serving

SWOT Analysis of Nordea Bank AB
Nordea Bank AB Strengths

Below are the Strengths in the SWOT Analysis of Nordea Bank AB:

1. Largest customer base of any financial services group in the Nordic region
2. A diversified funding base and greater liquidity
3. Diversified revenue stream ensures timely cash flows
4. Largest distribution network in the Nordic and Baltic Sea region.
5. It has over 30,000 employees and nearly 1500 branches

Nordea Bank AB Weaknesses

Here are the weaknesses in the Nordea Bank AB SWOT Analysis:

1. Lack of sufficient presence outside the Nordic region
2. Weakening segments such as wholesale banking
3. Weakening market positions in Sweden and Norway
4. High exposure to the bureaucracy in the Nordic and Baltic regions

Nordea Bank AB Opportunities

Following are the Opportunities in Nordea Bank AB SWOT Analysis:

1. Can introduce innovative products and come up with tailored solutions
2. Buoyant asset management industry
3. Significant market share in all markets

Nordea Bank AB Threats

The threats in the SWOT Analysis of Nordea Bank AB are as mentioned:

1. Weakening economic prospects
2. Increase in the regulatory costs
3. Increase in competition in securities services due to the new settlement standards

Nordea Bank AB Competition
Nordea Bank AB Competitors

Below are the top 3 competitors of Nordea Bank AB:

1. Barclays Plc
2. Abbey National Plc
3. Société Générale

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nordea Bank AB. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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