China CITIC Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1738

SWOT Analysis of China CITIC Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China CITIC Bank

Parent Company

CITIC Group Corporation


Regional Banks


Banking & Financial Services

Tagline/ Slogan



China’s seventh-largest lender in terms of total assets

China CITIC Bank STP


Segmentation is done on basis of income: low, middle and high income

Target Group

Targets middle and high income people


Offer effective and timely financial solutions to customers with cross-border banking and financial needs between China and the rest of the world

China CITIC Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China CITIC Bank :

1. Part of CITIC Group Corporation which is a leading state owned multinational financial and industrial conglomerate
2. Offers in-depth knowledge and market connectivity to its clients with support from CITIC Group Corporation
3. Strong client oriented structure and focused on delivering solutions with transparency, integrity and professionalism
4. Has a team of highly qualified professionals with a diverse experience in international banking
5. Over 35000 people form a part of the organisation


1. Deposit franchise is weak compared to other banks
2. Low ROA and ROE
3. Bottom line growth is more sensible to NIM change


1. The Chinese Central Government’s macroeconomic policy is maintaining an easing stance
2. Growth of investment in the fixed assets in China has been at a high level even during the time of crisis
3. The new Chinese Government is expected to focus more on the anti-corruption campaign, which would ultimately lead to more consumer spending and investment


1. Uneven and muted recovery is expected in the European and

US economies in 2013
2. Threat of shadow banking is prevalent in china
3. Rapid emergence of internet in china provide a range of online financial services which are a threat to the banks

China CITIC Bank Competition


Below are the 3 main China CITIC Bank competitors :

1. China Merchants Bank Co. Ltd
2. Bank of Beijing Co. Ltd
3. Shanghai Pudong Development Bank Co. Ltd

The brandguide table above concludes the China CITIC Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to China CITIC Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: