Synovus Financial Corp SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1858

SWOT analysis of Synovus Financial Corp analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Synovus Financial Corp SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Synovus Financial Corp to benchmark its business & performance as compared to the competitors and industry. Synovus Financial Corp is one of the leading brands in the banking & financial services sector. The table below also lists the top Synovus Financial Corp competitors and elaborates Synovus Financial Corp market segmentation, target group, positioning & Unique Selling Proposition (USP).

Synovus Financial Corp SWOT, Competitors, Marketing STP & Brand analysis Table
Synovus Financial Corp Brand Analysis
Parent Company

Synovus Financial Corp


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Synovus is people serving people with a real focus on local needs being met by local people


The company’s online banking channel

Synovus Financial Corp STP

Individuals, corporations and institutions looking for financial services

Target Group

Retail banking sector & Wealth Management


A financial services company, engaged in providing integrated financial services including commercial and retail banking, financial  management, insurance and mortgage services

Synovus Financial Corp SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Synovus Financial Corp. Strengths are:

1. Synovus is a diversified financial services holding company with strong assets.

2. Second largest bank holding company headquartered in Georgia, based on assets

3. Synovus is one of the largest financial institutions in the Southeast (US), providing commercial and retail banking to customers in Georgia, Alabama, South Carolina, Florida and Tennessee.

4. Synovus Family Asset Management Named To Bloomberg List of “Top 50 Family Offices”

5. Strong capital position cushioning from adverse market conditions. The company’s Tier 1 risk-based capital ratio was very competitive

6. Competitive cost structure leading to operational efficiency


Here are the weaknesses in the Synovus Financial Corp SWOT Analysis:

1. Declining average assets contributing to declining Net Interest Income

2. Inability to manage credit charges affecting profitability, the company’s management of its credit charges (provision for loan losses, losses on foreclosed real estate, and other credit costs) shows an inability to bring them down.


Following are the Opportunities in Synovus Financial Corp SWOT Analysis:

1. Enhancements of large corporate banking offering- To build relationships with larger commercial customers across Synovus’ five-state footprint and connect more commercial customers with Synovus’ full suite of specialized commercial banking products and services, including private banking, treasury management, asset-based lending, insurance, and wealth management.

2. Growing banking sector in the US

3. Opportunities can be tapped abroad with international tieups


The threats in the SWOT Analysis of Synovus Financial Corp are as mentioned:

1. Weak economic growth prospects of the US economy- According to International Monetary Fund (IMF) World Economic Outlook
2. Regulatory changes could increase compliance spending- As a result of the Financial Reform Act, several significant regulatory developments occurred, and additional regulatory developments may occur.
3. Phishing attacks- Phishing is a form of Internet piracy. Synovus offers online banking services to its clients. The company’s online banking channel, which provides better margins to the company, could be affected by phishing attacks.

Synovus Financial Corp Competition

Below are the top 8 Synovus Financial Corp competitors:

1. Bank of America Corporation

2. BB&T Corporation

3. Citigroup Inc.

4. First Data Corporation

5. JP Morgan Chase & Co

6. SunTrust Banks, Inc.

7. Wachovia Corporation

8. Wells Fargo & Company

The brandguide table above concludes the Synovus Financial Corp SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Synovus Financial Corp. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: