Chinatrust Financial Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1186
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SWOT Analysis of Chinatrust Financial Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chinatrust Financial Holding Co Ltd.

Parent Company

Chinatrust Financial Holding Co Ltd

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

We are family

USP

Treats customers like family, anticipate customers’ requests, even before they voice their needs.

STP

Segment

Individuals and small businesses, corporations and government entities

Target Group

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses looking for variety of financial services

Positioning

Taiwan’s most international financial institution offering a wide range of financial services

SWOT Analysis

Strengths

1. What started out as a modest company with just 19 employees, grew into a powerhouse with locations around the world, over 10,000 employees, and assets in excess of NT$2 trillion.

2. CTBC Bank has 140+ branches throughout Taiwan and 65+ overseas outlets located in America, Canada, Japan, India, Indonesia, the Philippines, Thailand, Vietnam, Hong Kong, Singapore, and mainland China

3. Active acquisitions like CTBC Holding obtained stake in Truswell Securities Investment Trust

4. Best Managed Company in the Banking and Financial Sector

5. CTBC became Taiwan's first financial institution to obtain an ISO 50001 Energy Management System. CTBC's comprehensive implementation of environmental action programs and active participation in the Carbon Disclosure Project (CDP) attests to the fact that we are a green financial institution that strives to do our part for the environment.

6. Growing revenues & profitability

Weaknesses

1. Issues with corporate governance

2. Dependent on volatile financial market to maintain profits.

Opportunities

1. Taiwan has a highly advanced, export-orientated economy

2. Increasing consumer wealth and regional expansion by Taiwan’s industrial groups, especially in China

3. A combination of pension reform, financial incentives and the relaxation of product and investment restrictions has contributed to the continued growth in insurance demand

4. Important merger and acquisition opportunities with international groups

5. The momentum of foreign investment has continued into Taiwan

Threats

1. Foreign financial institutions are increasingly being attracted by the potential opportunities offered by growing market liberalization and demand for more extensive and sophisticated financial services in Taiwan

2. Increasing defaults in unsecured cash card advances has led to a marked rise in the ratio of nonperforming loans (NPLs)

3. Political relations between China and the current Taiwanese government remain strained. In particular, China is keen to oppose any steps towards formal independence by Taiwan, which it claims as sovereign territory.

Competition

Competitors

1. Chang Hwa Commercial Bank

2. Cathay Financial Holdings

3. Sinopac Financial Holdings Co Ltd


The table above concludes the Chinatrust Financial Holding SWOT analysis along with its marketing and brand parameters.

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