Chinatrust Financial Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1186

SWOT Analysis of Chinatrust Financial Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chinatrust Financial Holding Co Ltd.

Parent Company

Chinatrust Financial Holding Co Ltd


Regional Banks


Banking and Financial Services

Tagline/ Slogan

We are family


Treats customers like family, anticipate customers’ requests, even before they voice their needs.



Individuals and small businesses, corporations and government entities

Target Group

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses looking for variety of financial services


Taiwan’s most international financial institution offering a wide range of financial services

SWOT Analysis


1. What started out as a modest company with just 19 employees, grew into a powerhouse with locations around the world, over 10,000 employees, and assets in excess of NT$2 trillion.

2. CTBC Bank has 140+ branches throughout Taiwan and 65+ overseas outlets located in America, Canada, Japan, India, Indonesia, the Philippines, Thailand, Vietnam, Hong Kong, Singapore, and mainland China

3. Active acquisitions like CTBC Holding obtained stake in Truswell Securities Investment Trust

4. Best Managed Company in the Banking and Financial Sector

5. CTBC became Taiwan's first financial institution to obtain an ISO 50001 Energy Management System. CTBC's comprehensive implementation of environmental action programs and active participation in the Carbon Disclosure Project (CDP) attests to the fact that we are a green financial institution that strives to do our part for the environment.

6. Growing revenues & profitability


1. Issues with corporate governance

2. Dependent on volatile financial market to maintain profits.


1. Taiwan has a highly advanced, export-orientated economy

2. Increasing consumer wealth and regional expansion by Taiwan’s industrial groups, especially in China

3. A combination of pension reform, financial incentives and the relaxation of product and investment restrictions has contributed to the continued growth in insurance demand

4. Important merger and acquisition opportunities with international groups

5. The momentum of foreign investment has continued into Taiwan


1. Foreign financial institutions are increasingly being attracted by the potential opportunities offered by growing market liberalization and demand for more extensive and sophisticated financial services in Taiwan

2. Increasing defaults in unsecured cash card advances has led to a marked rise in the ratio of nonperforming loans (NPLs)

3. Political relations between China and the current Taiwanese government remain strained. In particular, China is keen to oppose any steps towards formal independence by Taiwan, which it claims as sovereign territory.



1. Chang Hwa Commercial Bank

2. Cathay Financial Holdings

3. Sinopac Financial Holdings Co Ltd

The table above concludes the Chinatrust Financial Holding SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Chinatrust Financial Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: