EFG Eurobank Ergasias SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1270

SWOT Analysis of EFG Eurobank Ergasias with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EFG Eurobank Ergasias

Parent Company

EFG Eurobank Ergasias


Regional Banks


Banking and Financial Services

Tagline/ Slogan

“Throw away nothing”


Greece's number one provider of retail banking, consumer loans and credit cards, small business lending, SME lending and mutual fund management.



Individuals, corporations and institutions looking for financial services

Target Group

Retail banking sector & Wealth Management


A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations

SWOT Analysis


1. The enlarged Eurobank Group is a European banking organization with huge assets

2. More than 20,000 employees and a network of more than 1,100 branches.

3. The new Eurobank Group has a strategic position in the Greek banking system, while at the same time it holds a systemic role in Bulgaria, Romania and Serbia

4. EFG Eurobank group’s revenues are well diversified by business lines and product lines such as Retail Business, Corporate Banking & Wealth Management.

5. Increased scale and improved competitive position with the acquisition of two “good” banks, New Hellenic Postbank and New Proton Bank

6. The group’s capital position has been strengthening over the years.

7. The Eurobank Group participates in a series of international and domestic initiatives, which aim at promoting and enhancing corporate responsibility such as UNEP Finance initiative, FTSE4Good etc.


1. The group’s non-performing loans have been increasing over the years.

2. The bank has sustained serious cumulative losses owing to the Greek sovereign debt crisis, which led to successive downgrades of its ratings


1. The European retail lending market generated has witnessed a growth over the years to come.

2. Structural reforms likely to restore competitiveness in Greek economy and specially banking system

3. International expansion likely to increase to diversity of revenue sources


1. Greek economic prospects are expected to remain weak

2. Greece is being forced to adhere to the agreements (on austerity measures) with its international creditors namely the European Commission (EC), the International Monetary Fund (IMF), and the European Central Bank (ECB) (popularly referred to as Troika) to remain in euro.

3. Exit from the euro could lead to tough consequences



1. Alpha Bank A.E.

2. National Bank of Greece S.A.

3. Citibank, N.A.

4. Bank of Piraeus

5. Eurobank Equities S.A.

6. Investment Bank of Greece S.A.

The table above concludes the EFG Eurobank Ergasias SWOT analysis along with its marketing and brand parameters.


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