Fubon Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 710

SWOT Analysis of Fubon Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fubon Financial

Parent Company

Fubon Group


Investment Services


Banking and Financial Services

Tagline/ Slogan



Develop innovative products to satisfy society’s diversified needs and embrace the new era of internationalization



Corporate and consumer banking, wealth management, credit card, financing and public treasury services, insurance,

Target Group

Individual and institutional clients seeking financial services


The most comprehensive financial services group in Taiwan

SWOT Analysis


1. Taiwan’s second largest financial service provider
2. Employee strength of 30000 and strong assets give it competitive advantage
3. Heritage of 50 years and sound corporate governance practices ensure sustainable development

4. Aggressive moves in China will strengthen its bottom line


1.Operations mainly concentrated in Taiwan restrict the growth opportunities

2. Intense competition means limited market share


1.Success in Taiwan can be leveraged to expand in China and neighboring countries

2.M&A and partnerships to enhance the footprint.


1.Counterfeiting and fraudulent activities by unknown persons pose threat to the brand image
2.Imposition of green consumer movement by environmental advocacy groups may hamper its prospects.

3. Taiwan’s WTO entry likely to increase competition in long run



1.Cathay Financial Holding Co.Ltd.
2.Shinkong Insurance Co.Ltd.
3.Union Insurance Co.Ltd.

The table above concludes the Fubon Financial SWOT analysis along with its marketing and brand parameters.


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