GrupoAval SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1000

SWOT Analysis of GrupoAval with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Investment Services


Banking & Financial Services

Tagline/ Slogan



Colombia’s largest and most profitable financial conglomerate

GrupoAval STP


Commercial banking, Trust, Leasing and Pension Fund management system

Target Group

Individuals and institutions seeking financial help and advice


A full service financial institution

GrupoAval SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GrupoAval :

1.The acquisition of BAC is likely to help expand globally and increase the revenue by expanding the customer base
2. Huge customer base and extensive network across 11 countries makes it the largest and most profitable financial conglomerates in Colombia
3.Subsidiaries execute a successful and diversified business model which provides complete product and segment coverage

4.Diversified and competitive sources of funding

5. Sound risk management makes asset quality superior to the market average

6. Nearly 50000 employees with the company


1.Acquisition of Grupo Reformador de Guatemala not very attractive due to lower profitability of assets and lower GDP growth forecast for Guatemala
2.High chances of increase in percentage of NPA to hamper profits
3.Fluctuating value of collaterals pose operational risks.


1.Can bank on the woes faced by European financial firms by spending the ample cash they have on acquisitions
2. Acquisitions of GFR and BBVApa likely to diversify the product offering and target market in Central America
3.M&A to help mitigate risk

4. Low penetration of financial services in Colombia offer opportunities to expand business


1.Integration across different countries pose bigger challenges
2.Adverse political conditions in Colombia and other countries and govt and regulatory actions may affect financial performance
3.Coloumbian and Central American economies remain vulnerable to external shocks

4.Internal security issues in Colombia increases tax burden

GrupoAval Competition


Below are the 3 main GrupoAval competitors :

1.Citi Bank
3. Standard Chartered Bank

The brandguide table above concludes the GrupoAval SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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