Haitong Securities SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 962
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SWOT Analysis of Haitong Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Haitong Securities

Parent Company

Haitong Securities

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

First Class Management, First Class Talent, First Class Service and First Class Profitability

Haitong Securities STP

Segment

Stocks and futures brokerage, Investment banking, corporate financing, Asset management

Target Group

Individual and institutional investors

Positioning

Human oriented and  innovation driven

Haitong Securities SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Haitong Securities :

1. One of the leading securities companies in China
2. Strong assets and wide network of 220 branches worldwide
3. Leading position in sector in terms of innovation business  and pilot securities companies for margin trading and short selling

4. Diversified business ensures healthy and stable growth

5. Expertise in stock, brokerage, investment services, mergers and acquisitions etc

Weaknesses

1.Broking business gets affected due to volatile markets
2.Operations mainly concentrated in Hong Kong market limits revenue

Opportunities

1.Monetary easing policies likely to be implemented in developed nations
2.CSRC likely to announce policies to present golden opportunities to securities and capital markets
3.Gradual relaxation of overseas listing restrictions likely to help in business expansion in Hong Kong capital market

Threats

1.Simmering European sovereign debt crisis and fiscal cliff threat in US
2.Market saturation intensifies competition in the sector

Haitong Securities Competition

Competitors

Below are the 2 main Haitong Securities competitors :

1.Citic Securities
2.BOC International


The brandguide table above concludes the Haitong Securities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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