Haitong Securities SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1105

SWOT analysis of Haitong Securities analyses the brand/company with its strengths, weaknesses, opportunities & threats. Haitong Securities is one of the leading brands in the banking & financial services sector. The table below also lists the top Haitong Securities competitors and elaborates Haitong Securities segmentation, targeting, positioning & USP.

Haitong Securities

Parent Company

Haitong Securities


Investment Services


Banking & Financial Services

Tagline/ Slogan



First Class Management, First Class Talent, First Class Service and First Class Profitability

Haitong Securities STP


Stocks and futures brokerage, Investment banking, corporate financing, Asset management

Target Group

Individual and institutional investors


Human oriented and  innovation driven

Haitong Securities SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Haitong Securities. Strengths are:

1. One of the leading securities companies in China
2. Strong assets and wide network of 220 branches worldwide
3. Leading position in sector in terms of innovation business  and pilot securities companies for margin trading and short selling

4. Diversified business ensures healthy and stable growth

5. Expertise in stock, brokerage, investment services, mergers and acquisitions etc


Here are the weaknesses in the Haitong Securities SWOT Analysis:

1.Broking business gets affected due to volatile markets
2.Operations mainly concentrated in Hong Kong market limits revenue


Following are the Opportunities in Haitong Securities SWOT Analysis:

1.Monetary easing policies likely to be implemented in developed nations
2.CSRC likely to announce policies to present golden opportunities to securities and capital markets
3.Gradual relaxation of overseas listing restrictions likely to help in business expansion in Hong Kong capital market


The threats in the SWOT Analysis of Haitong Securities are as mentioned:

1.Simmering European sovereign debt crisis and fiscal cliff threat in US
2.Market saturation intensifies competition in the sector

Haitong Securities Competition


Below are the top 2 Haitong Securities competitors:

1.Citic Securities
2.BOC International

The brandguide table above concludes the Haitong Securities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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