Mediobanca SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 907

SWOT Analysis of Mediobanca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Investment Services


Banking and Financial services

Tagline/ Slogan



Discretion and prompt execution delivered by streamlined unit of skilled bankers based on ethical values and principles



Lending and investment banking, Private banking, Equity investment, Retail banking

Target Group

Corporate and medium sized business


Investment bank offering high quality advisory services and providing finance in various forms

SWOT Analysis


1. Strong market position in Italian financial industry provides economies of scale
2. Strong capital position places the group in a position of strength to negotiate refinancing for maturing debt.
3. Diversified sources of income reduces volatility in revenues.

4. Nearly 3500 people form a part of the team which has expertise in financial solutions for clients

5. Offices in London, Paris, Frankfurt, Madrid, NY, Moscow


1.Huge dependence on Italy enhances risk and limits revenue generation
2.Loses opportunities in emerging economies as operations confined to European market


1. Well positioned to harness the growing potential of Italian banking industry
2.Integration of Compass and Linea likely to strengthen the marketing position in Italian finance industry
3.Launch of CheBanca is helping the group in diversifying its business mix


1.Adverse economic conditions in Italy could impact the business
2.Chances of higher taxation due to increasing public debt
3.Increasing competition to affect market share and profitability



1.Credit Suisse Group
2.Deutsche Bank AG
3.Goldman Sachs Group

The table above concludes the Mediobanca SWOT analysis along with its marketing and brand parameters.


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